Education

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy.[read more]

In all, social media enhanced my college experience – created ease in transitioning to a new place, while still being able to be connected to home. It helped me get involved in the community and meet new people. While social media is capable of causing more distractions in class, we are all adults in college and should have the sense to know better.[read more]

What is a MOOC? Are Massive Open Online Courses changing how we learn? Is it time for the corporate world to use the power of MOOCs to be more productive and educate their workers? I think it is.[read more]

Monitoring public information on the internet is not a violation of privacy. Much ado has been made about colleges that follow their athletes on social media. Time for sanity in the discussion. As of this writing, there are 35 states considering some form of digital privacy bills making it illegal to ask for social media passwords and usernames for purposes of gaining private information.[read more]

Questions and answers with the FTC about changes to the COPPA rule, from the recent Children's Advertising & Online Privacy Conference 2013. The chat was hosted by Liisa Thomas (Partner, Winston & Strawn LLP), with FTC representative Mamie Kresses joining via Skype. The pair discussed many of the upcoming changes to COPPA that consumers, businesses and child safety advocates need to know about in order to comply with the changing law.[read more]

So in honor of my upcoming sophomore year in the industry, following are four points of advice I wish someone would have given me a year ago. If you aspire to work at a digital marketing agency, heed them well: your competition is about to get a lot fiercer.[read more]

Social media at U of H

This winter, underpaid University of Houston grad students took to social media to promote their cause; this week, the president of the university paid attention, reallocating $1 million to the dean of the department to address concerns about teaching stipends. Here's how the social protest went down.[read more]

Internship season is rapidly approaching and a large and eager workforce will be looking for real-word experience. With a majority of interns working for free, how can a company create motivation?[read more]

facebook/shutterstock

Facebook recently announced a new app called Facebook Home that will launch on April 12th. The app promises to change how people use their phones, letting users put people before apps. HTC and AT&T are also teaming up to sell the HTC First, which will be the first phone to come pre-loaded with Facebook Home.[read more]

social media and humor / shutterstock

The power of humor can be a formidable asset in the world of social media marketing, but it is not an appropriate tool for every brand and must be wielded with discretion. Here are a few key elements a marketing director should keep in mind when considering employing some comic relief.[read more]

Rutgers head basketball coach Mike Rice

There's a lesson to be learned for brands in wake of the Rutgers men's basketball fiasco. How much trust can the public have in both Pernetti and Barchi? I, for one, have none and I have zero interest in hearing anything either one has to say about things such as "moving forward" and any use of the word "culture."[read more]

There are several ways to engage with new and prospective students through social media, but consider trying Facebook Groups. They create an additional resource for your institution where students connect and communicate about what classes to take, clubs to join, best places to live, which meal plan reigns supreme, or just chatting about current events.[read more]

students on instagram

Your social media team should also re-tweet and congratulate those that share their college acceptance on Twitter or Instagram. They may have been accepted, but did they enroll? It’s just another way to show that your institution cares and wants to bring the students on board officially.[read more]

Social Works

When Michael Stoner’s new book Social Works arrived in the mail, I was anxious to dig in and read. I soon discovered that I would want to revisit this book regularly. Social Works is a treasure chest of case studies in social media that will get your creative juices flowing.[read more]

As a basketball fan, March Madness always brings a certain level of excitement unlike any other sport. I love filling out brackets and predicting winners, despite never being right. Well, today LinkedIn is lending a hand with an interesting new way of picking the brackets using data analyzed from over 200+ million profiles on LinkedIn.[read more]

Denis Kuvaev / Shutterstock.com

Athletic department administrators often default to the “we hope it will go away soon” school of thought while a social media crisis spins out of control. Teresa Valerio Parrot, principal of TVP Communications in Denver, specializes in crisis management for higher education. She says a proactive and flexible crisis plan is a must for all athletic departments.[read more]

college/shutterstock

Communication professionals must have a set of "go-to" content for times when interactivity is declining, or your brand has had negative exposure. Here are three types of content that are sure to help boost positive interactions with your higher ed institution.[read more]

Just as a basic understanding of a second language can be enough to open doors, a basic understanding of a programming language can make you a more marketable asset, or give you more control over your digital tools.[read more]

learning/shutterstock

At face value, a 2-year-old knows very little about anything, much less social media. However, watching my niece Ada learn about the world around her is very similar to working with someone who is learning about social media. Here are four lessons to take away.[read more]