How To Flourish as a Content Marketing Strategist
In less than one year, I have created a six-figure business as a Content Marketing Strategist. While the world is learning more about this term and its techniques, very few businesses understand how to create, manage and execute a content marketing strategy.
How To Make Yourself Unique
In approaching many businesses about internet marketing and SEO services over the years, it dawned on me that my subject matter was becoming more and more resented. So many businesses had failed to see results, or were outright lied to and ripped off, that I was becoming an unwelcome guest. In their eyes, I was "one of them."
I realized early this year that I needed to reposition myself and drop the terms "SEO" and "Internet marketing" from my jargon and sales talks. I took a cue from some other well paid internet marketers and went with "Strategist".
A Strategist Is A Higher Level
It is easy to see that a "Strategist" suggests more premeditated actions, deeper industry knowledge and knows how to wield the best tactics to generate progress. But there is one proviso: You must walk the talk.
It will become clearly evident in this calloused business world that you must deliver the goods. This you already know. Simply repositioning yourself as such is not enough. You have to deliver the goods and know what you are talking about with speed and certainty. This is gained through study, following blogs of your contemporaries, as well as being humble enough to fix what you don't know or cannot do.
The True Value Of A Strategist
Your value is accuracy, wisdom and accountability. These are three exact points where you bring value.
Accuracy - You have to pinpoint the problems and the opportunities. You must find these so you can deliver results, and do so as fast as humanly possible.
Wisdom - Your intellect, knowledge and resources all add up to what others will see in you as a rich and deep understanding of the techniques and methodologies. It is know-how that will bring clarity and ROI to your clientele.
Accoutability - In the end, it is all about results. But not just yours, but also acheiving those results by demanding from your clientele that they actively participate in achieving them.
More On Accountability
I remind my clientele that what we are remedying is their business, not mine. Too often, they have the "What are you doing for me?" attitude, expecting me to wave some magic marketing wand and fix their business. But too often, a negative attitude, a lazy approach to business and/or internal disorganization will undo any advances that I seek to achieve with them. They must be included in the activity and rectification of their sales and marketing processes.
I am a marketing and leadership strategist. I believe that through content marketing and established sales processes, you can dramtically change the profitablility of any brand or company. I have lead hundreds of workshops for over 20 years to over 10,000 professionals on a number of business topics.
Other Posts by Edwin Dearborn
Social Media Today