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Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand's story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:

  • Why employees are natural brand advocates
  • The value of turning your employees into advocates
  • How to develop a winning employee advocacy program 
  • Why every department has potential brand advocates waiting to be turned on

About the Panel:


Image Jeff Bullas is blogger, author and strategist who works with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media. The blog’s focus is to assist business in “Getting Found Online” on a social web and making your company succeed in a digital world. Achievements include: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of the book which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.”
Image Scott Jaworski, Head of Buzz Marketing New Business, Intel. 

With more than a decade in interactive marketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader who knows how to get things done. Jaworski joined Intel in 2011 as a Marketing Manager for AppUp, where he was the director of AppUp.com and their social footprint with responsibilities focused on customer acquisition.  In just over a year, Jaworski was invited to join the Intel Ambassador program and was tapped to head up buzz marketing for new business.  It’s in this current role where Jaworski is leading internal and external social influencer programs aimed at having a lasting impact on Intel’s consumers.

Image Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. Blog @gregshove

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies(Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).