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Many companies that operate online run at least one webinar per month, potentially earning them potential customers and reputations as market leaders. But great webinars (and we have just a bit of experience with them here at Social Media Today) are no accident. They’re the product of choosing the most compelling topics, the most engaging speakers, the right sponsors, and a process that brings those elements together into a cohesive content plan that gives your audience something of value.

If done right, webinars can serve as a valuable lead generation tool, a way to increase brand awareness, and a reference for your audience. Let us show you how to create a webinar that serves your business’s needs and your audience’s. We’ll be inviting contributors from three of our most successful webinars to discuss their experiences and success measures. We’ll address:

  • Choosing topics that match your expertise and the ones your audience wants to learn about 
  • What to do before: How to market your webinar effectively and prepare for success 
  • The big day: choosing the right tools to make your webinar run smoothly 
  • Avoiding the most common mistakes webinars make

About the Panel:


ImageLisa Horner Lisa is focused on creating demand and building brands in new ways as the Sr. Director, Demand Generation at Citrix, makers of GoToMeeting, GoToWebinar and GoToMyPC. She and her team are invested in customer focused marketing and relationship building through a variety of venues, including an industry-leading webinar program, social and traditional media, content and storytelling, lead management and more. Lisa has enjoyed a diverse career in cloud technology, has led customer-facing operations for start-ups, and spent many years as a restaurateur in Southern California.

ImageCraig Rosenberg is co-founder of TOPO,a sales and marketing advisory dedicated to helping organizations exceed their revenue targets. Craig is one of the world’s foremost sales and marketing experts. Over the years, he’s helped hundreds of companies design, build, and optimize their revenue strategy, process, and tactics. You can also find Craig at his popular blog the Funnelholic or you might find his work in various ebooks, webinars or live speaking engagements.

ImagePaul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).