Using your Pins as a Source of Inspiration for Branded Content
Take a look at the title of this post. If you think about Pinterest, it’s really a case of seeing the forest for the trees. This social platform is meant to be a place where users share and organize the things that inspire them based on different facets of their lives. Businesses can and should be doing the same thing, except we pin based on the different facets of our brands, and we do it for the betterment of our online presence.
Like individuals, each brand has a personality, and there are different areas that lend to that personality (take a look at our boards for an example of what we mean by that). If your boards are set up so that they represent all of the different areas of your brand & you’re pinning to each board regularly, you can refer back to your pins when writing branded content for Facebook Twitter, Google+ or any other platform that you’re managing & create well-balanced, on-strategy, visually-driven content as a result. Let’s take a look at a few examples of pins that were turned into branded content!
Restaurant client, La Dolce Vita has a Pinterest board entitled Beverly Hills, which is where their business is located. They use this board to collect images that encapsulate the glamour and iconographic nature of the area, like this one, for example:
When it came time for LDV to write some Facebook content, they used this image to inspire a successful post that captured one of the important aspects of their brand: their old-school style & location.
La Dolce Vita also as a Pinterest board devoted to the Rat Pack, as some of their most famous regulars were among the likes of Frank Sinatra & Dean Martin. Here’s a photo that they pinned of Dean, having a laugh:
And here’s how LDV translated this great image into a piece of branded Facebook content that their audience loved. Note how they asked for better engagement by posing an easy question to their fans in the post!
Here’s another example from beauty client, Billion Dollar Brows. BDB has a Pinterest board entitled “B r o w s p i r a t i o n”, which they use to collect images that reflect their standards for perfect brows. Here is the pin that eventually inspired a Facebook post:
And here’s how BDB used this inspiring image to fuel successful branded content! Note that they used photo editing app, Phoster to add even more oomph to the post (for tips on how to use this and other photo editing apps, click here).
That’s a wrap for this week- we hope you’ve learned a thing or two about how a successful Pinterest strategy can help to fuel a better social media presence across all of your platforms! Don’t forget to download our free 95 page E-Book for more information on this and other subjects.
Social Media Today