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Beyond Engagement: Employee Advocacy - What's In It For My Business?

April 17, 2014 by Mike Bailey

A successful employee advocacy program relies on engaged employees becoming brand ambassadors - how much convincing do you need? For now, set aside the excellent financial returns from employee advocacy. Let’s look at the practical contribution that a well-structured program brings to a business.[read more]

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Put Social at the Center of Your Customer Universe

April 17, 2014 by Susan Ganeshan

Social in the center of your universe.

Most organizations have a huge blind spot when it comes to social media. Sure, we’re well past the days of people ignoring social altogether – and that’s great. But most organizations still haven’t given social customer feedback the spotlight it deserves, and that translates into missing huge opportunities for the bottom line.[read more]

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The Explosive Growth of Cloud Computing [INFOGRAPHIC]

April 17, 2014 by David Eaves

Cloud computing.

The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.[read more]

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State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

April 17, 2014 by Jessica Murray

Word of mouth.

Word of mouth marketing is more effective than “traditional” marketing according to 64% of brand marketers interviewed in a new survey sponsored by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA).[read more]

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The Ultimate Guide to Write a Gripping Blog Post

April 17, 2014 by Stephen Moyers

Write a gripping blog post.

Blogging is necessary for marketing people, though it’s not an easy job. It entails finding a suitable topic, writing great copy on it, optimizing it for the search engines and taking many other steps to ensure that we maintain the highest quality in our writing so that it stands out among the many million blogs that are uploaded on the net.[read more]

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Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

April 17, 2014 by Brian Hughes

Preventing and solving crimes through social media.

In an era of cyberbullying and other internet crimes, it is refreshing to be reminded that social media can be used to solidify and safeguard communities. Further, this function of cyberspace is likely to become more efficient and effective as time goes on.[read more]

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Social Startups: PopNod Connects Your Spring Shopping with a Cause

April 16, 2014 by Shay Moser

Social Startups column.

The crowdfunding startup PopNod puts all the spring shopping and charitable giving eggs into one basket. It gives access to nearly 300 popular stores online, including big brands like Nordstrom and Best Buy as well as small boutiques. Then it gives you a chance to turn cash back savings (typically from 1 to 10 percent) into donations to 100 charitable organizations.[read more]

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Data as Currency: Or Why Your Balance Sheet Needs Another Column

April 16, 2014 by H.O. Maycotte

Big Data / shutterstock

"WhatsApp is on a path to connect one billion people. The services that reach that milestone are all incredibly valuable," said Mark Zuckerberg about Facebook’s $19 billion buy-out of WhatsApp. What he is talking about is big data — and the insanely high value proposition that comes with it.[read more]

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Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao
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Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

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Getting Real About 'Fauxthenticity'

April 16, 2014 by Laura Ciocia

Fauxthenticity.

Fauxthenticity is how I describe the tendency some brands have towards assuming we’re all complete idiots. It represents a very deliberate and measured effort to manufacture transparency through not so clever copy, a monologic tone and the usage of yesterday's tools and resources (i.e. stock photos).[read more]

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3 Talking Points for Facebook’s E-Money Endeavor

April 16, 2014 by Rob Sutter
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Facebook’s E-Money endeavor.

Like most people, I like making purchases over the Internet. When talking about the methods to do so, PayPal has to be amongst the most notable. It is so notable, in fact, that it seems like Facebook is inching closer to taking a piece of the figurative pie.[read more]

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The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

April 16, 2014 by Andy Newbom

Performing arts is now tweet or perish.

In many endeavors seeing “how the sausage is made’ is a distinct turn-off. Performing arts are entirely different. Seeing backstage and before and after performances, getting to meet the artists themselves and living vicariously through them, adds richness and intensity to the entire experience.[read more]

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Social Advocacy & Politics: The Counter-Revolution Will Not Be ZunZuneo'd

April 15, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

One of the goals of the social network ZunZuneo was to learn who among the people of Cuba were receptive to dissident messages and counter-revolution opportunities by monitoring what they were posting. We can easily do the same thing by analyzing social media content around the world.[read more]

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The Social Media Strategy I Followed Throughout the Year

April 15, 2014 by Isra Garcia
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My personal social media strategy. (Photo: Jonathan Barker)

I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of communication and marketing channels is just around the corner. You’ll be able to impact the world in this way, through work that matters and through work that’s waiting to be done.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

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Multi-Screen Engagement: Marketing Across Devices [WEBINAR REPLAY]

April 15, 2014 by Amelia Smith

Studies show that a television is no longer the only place that consumers are getting their entertainment. Computers, tablets, and smartphones are all able to air your favorite shows—and the ads that go with them. This combination of multiple screens into the consumer experience is transforming how people develop devotion to certain...[read more]

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R.I.P. LinkedIn Company Page Products Tab: What To Do Next

April 15, 2014 by Steven Shattuck
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LinkedIn company page products tab.

Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network features, change is the norm and not the exception.[read more]

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Four Reasons to Not Outsource Your Social to Agencies

April 15, 2014 by Lola Olson

Who's in charge of your social media?

Agencies can do a lot for businesses, including using their collective expertise in social networks to advise businesses on the best practices for approaching marketing. But an agency should never completely take over your social media presence for the following reasons.[read more]

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The Jason Falls School of Social Media Success: Meet the Man

April 14, 2014 by Chris Syme

Jason Falls.

When you think of the top social media marketing minds of today, Jason Falls is one of the top names on that list. Founder of Social Media Explorer, Jason shares his exclusive expertise and advice on where social media is going and what you need to do to get there.[read more]

 
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