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How Do Google and Facebook Measure Your Content's Quality?

April 11, 2014 by Nicole Karlis

Measuring content quality.

Quality is a popular content marketing buzzword at the moment; quality content can be loosely defined as content that online users find valuable. Google and Facebook both recently dramatically updated the way they identify and promote quality content.[read more]

How Will Twitter's "Facebookification" Affect Brands?

April 11, 2014 by Peter Claridge

Twitter becomes more like Facebook.

The most important new feature for me is the highlighting of the most engaging tweets. I see this as Twitter taking its first step towards making information more relevant. The success of Twitter was due to the short, simple tweets that people could consume easily, but now that the company is publicly listed, it will be under the same pressures as Facebook to monetize its audience.[read more]

The One-Size-Fits-All Facebook Marketing Mentality Fail

April 11, 2014 by Kandice Linwright

Facebook marketing.

Social media marketing for small business is truly not that different from personal training at the gym – most have the same goals but will need to implement different strategies and techniques to achieve those goals based on audience and brand.[read more]


The Top 5 Mistakes Made When Setting Up Online Advertising (How to Avoid Them)

April 9, 2014 by Ben Harper

Online advertising mistakes.

There are a number of pitfalls that first time advertisers, or those who haven’t used the AdWords or Facebook advertising systems for a while, often victim to due to the pace of change in each system. In this article we’re going to cover 5 of those that we see most commonly and explain how to avoid them in your new campaign.[read more]

7 Ways to Optimize Your Facebook Page for Search

April 7, 2014 by John Haydon

Optimize for search.

There are over 1.2 billion Facebook users, more than half use Facebook every day (757 million daily active users on average in December 2013). One common way people use Facebook is for social search engine. Facebook users can do a variety of complex searches that combine their personal friend network with a topic, brand, cause, etc.[read more]

The Art of the Social Media Press Release

April 7, 2014 by Jesse Wynants

Social media press release

Unlike the average press release where you get 300 – 800 words to express your announcement, with social media, you might only have 90 characters, one image, or just seven seconds. Without further ado, here are five ways to get the word out using the social media press release.[read more]


The Ultimate Guide to Facebook Ads

April 7, 2014 by Stephen Moyers

Facebook Ads

Facebook Ads are unique. Advertisers can show these targeted ads to specific groups of people who find them exciting. These highly attractive ads are likely to get you more Likes, Comments and Shares. It is observed that increased ad promotion generates better results.[read more]

How Facebook Influences TripAdvisor

April 6, 2014 by Frederic Gonzalo

Facebook and TripAdvisor

With Facebook reducing page posts’ organic reach, forcing brand managers to spend more and more in order to maintain a dynamic community on the king of social media, there are many companies outright questioning their presence on Facebook moving forward.[read more]

Stop Complaining About Your Facebook Reach and Start Creating Content For Your Fans

April 4, 2014 by Liz Gross

Image: Theeradech Sanin / FreeDigitalPhotos.net

Facebook isn't out to get you. It's a fair fight to get in the newsfeed. The rules are simple: create lots of different types of valuable content, in order to please as many types of your fans as possible. Engage when they engage, and continue to improve your content over time.[read more]


Beyond Engagement: Unleashing the Power of Employee Advocacy

April 3, 2014 by Mike Bailey

Beyond Engagement

Brand advocates are everywhere, but you wouldn’t know it; they look exactly like regular people. You could be sitting next to one as you read this article. This new Social Media Today column will explore the power of employee advocacy, and why it matters to your organization.[read more]


Three Reasons Eat24 Needs Facebook

April 3, 2014 by Stacey Furtado

Eat24 broke up with Facebook.

This week, Eat24 announced its plans to shut down its Facebook page in a very public "break-up" letter. Let’s be clear, Eat24 is abandoning the very community it built rather than sticking around to engage with as many of them as possible. What it views as “taking a stand” will be another company’s opportunity to reach its customers.[read more]

Measuring Your Facebook Page Performance [INFOGRAPHIC]

April 3, 2014 by Irfan Ahmad

Facebook page performance. 

Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or if they should be getting more likes or shares based on their number of the followers.[read more]

Social Media Fast Facts: Latin America

April 3, 2014 by Richard Simcott

Latin America.

I’ll be focusing on the Latin American market and with the World Cup only two months away, we’ll be taking an extra close look at Brazil. Latin American nations share elements of a common cultural and linguistic heritage, but each nation has its own pre-colonial traditions and history, which have created the countries they are today.[read more]

Facebook Purchases Oculus Rift: An Odd Match?

April 2, 2014 by Brett Dixon

Why did Facebook buy Oculus?

One potential area that really gets me excited is the potential for in game ads. We already have Re-marketing and Pay Per Click advertising on Facebook but what if whilst playing the latest blockbuster game you see an in game advert on a billboard that relates to a website?[read more]

Facebook Needs a Matt Cutts

April 2, 2014 by Jon Burg

Matt Cutts. If only he was also at Facebook.

The time has come for Facebook to behave like the leader they have become. Facebook needs to give this industry a Moses, a figure to explain what has happened, what will happen and how to build for the future. Facebook is better, and smarter than the basics mistakes they have made. And in partnering with businesses, they have everything to gain.[read more]


True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]


Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]


Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

The Ideal Length of Everything Online, Backed by Research

April 1, 2014 by Leo Widrich

The ideal length of everything online.

Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found. The ideal length of a tweet is 100 characters. Whom should you trust when it comes to advice on the ideal length of a tweet? How about Twitter itself?[read more]

Facebook’s Crazy Targeting Options

April 1, 2014 by Taylor Janszen

Facebook targeting.

Facebook recently announced that it is giving advertisers more targeting options. According to Search Engine Watch, advertisers on Facebook can target specific people based on changing life events. For instance, an advertiser can target someone who is either newly engaged or newlywed within the past six months.[read more]