Facebook

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.[read more]

You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).[read more]

Most of what you read about creating more reach for your Facebook Page either has to do with Facebook Ads or optimizing content. But these three little settings for your Page can also dramatically increase reach.[read more]

citizens/shutterstock

A new study found that 40% of adults used social media as part of a political campaign during the 2012 presidential election. Interestingly, online engagement was largely found to have been done by the well-educated and affluent amongst us.[read more]

Facebook Business Page App

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.[read more]

When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.[read more]

Although Facebook tests everything and course-corrects as needed, the challenge here will be to find a balance between generating revenue and the psychology of what Facebook users think the service is (no one likes being sold to).[read more]

Facebook appears to have removed Page updates from the streaming ticker on the right portion of the screen. No official announcement has been made yet, however, its been days since I've seen any updates from any pages I follow. This means that even if a user is subscribed to receive notifications from a page and constantly engages with their updates, they still will not see their posts within the streaming ticker, which solely consists of updates from your friends now.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]

Facebook has made sections available worldwide, enabling all users to express themselves and share their interests in app-specific boxes on the timeline. Many apps have already taken advantage of the new feature, integrating with sections to provide users with a new way to interact and engage with games, music, movies and much else besides.[read more]

If you want to grow your business with Facebook, you have to be constantly adding value and engagement on your page. Good content would certainly help you to do that, but good content is wasted and ineffective if you don’t have a supportive community to broadcast your content to.[read more]

Facebook insights gives you a fabulous amount of information, but it is only as good as the user using it. To increase your Facebook reach, your goal should be to get as many shares, likes and comments on your posts as you can. The more you have of the "big 3," the higher your reach will be.[read more]

Chris Hadfield

Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.[read more]

While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users.[read more]

One of the truly killer apps for social media management is called Buffer. If you're not familiar, the idea is that, using Buffer, you connect your Facebook, Twitter and LinkedIn accounts, and set schedules for each account. You can then add links to pages or stories, or craft status updates, and allow Buffer to publish those updates according to your predetermined schedule.[read more]

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On a new microsite, locals (and anyone who’s been to Quebec City, really) are invited to share their secrets, hidden gems or favorite spot, activity or restaurant in the city. It’s an innovative way to embrace collaborative platforms, simple and user-friendly.[read more]

Facebook lists / shutterstock

Have you ever experienced that awkward moment when you receive a Facebook friend request from a client? If you choose to accept client friend requests, it is important to curate and organize the content to which your clients will have access. Facebook Lists allow users to achieve just that![read more]

Google+ & Facebook

Back in the beginning of May, I wrote about Google+’s dramatic growth, which saw a 33 percent increase in users since June of last year. Recent news shows that their time-on-site numbers are improving, but at the same time, so are Facebook’s.[read more]

Building a Facebook page (Scott Beale via Compfight)

Marketing your business on Facebook is something that should be well planned; having a successful Business Page requires that you understand the platform. Here are 10 tips you can use to run a successful Facebook Business Page.[read more]