Facebook

Facebook lists / shutterstock

Have you ever experienced that awkward moment when you receive a Facebook friend request from a client? If you choose to accept client friend requests, it is important to curate and organize the content to which your clients will have access. Facebook Lists allow users to achieve just that![read more]

Google+ & Facebook

Back in the beginning of May, I wrote about Google+’s dramatic growth, which saw a 33 percent increase in users since June of last year. Recent news shows that their time-on-site numbers are improving, but at the same time, so are Facebook’s.[read more]

Building a Facebook page (Scott Beale via Compfight)

Marketing your business on Facebook is something that should be well planned; having a successful Business Page requires that you understand the platform. Here are 10 tips you can use to run a successful Facebook Business Page.[read more]

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience?[read more]

Facebook ROI tracking

When you have a really important blog post, article or landing page that you want many people in your Facebook community to see, you should share the link in a post and then promote that post. Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.[read more]

In this article, I'd like to share the pros and cons of hosting each type of contest. Don't forget—the results of your contest will rely heavily on the amount of promotion you put into it. A photo or video upload contest is a user-generated type of contest in which the participant actually has to do some work in order to be accepted as a contest entrant. This can be a contest that asks your fans to upload a photo of them wearing your brand.[read more]

perfect 10/shutterstock

A Facebook post can be quite simple, even easy to develop a stellar post that appeals to your target audience – a post that will not only engage but will increase brand awareness and drive traffic to your website, or achieve any other goal you have in mind. It doesn’t have to be maddening, I mean, it’s just a Facebook Post, right?[read more]

One of the great benefits that Facebook has offered businesses for a while now is a dedicated app just for managing Facebook Pages. The Facebook Pages Manager mobile app was designed from the beginning to make it easy for business owners and marketing agencies to log into and manage one or more Pages.[read more]

When social media first began, we all felt a rush of excitement, because we had new and unique channels to interact with the people most important to us. Over the last five years, social media has lost its way: companies have lost sight of the “social” element and instead have focused on networks as media channels through which to broadcast mass communication.[read more]

The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.[read more]

Richard Margetic, Dell's social media lead

Social Media Today had a chance to sit down with Richard Margetic, Dell's Social Media lead, to discuss some of the topics that will be covered at the Social Shake-Up Conference in September, where Richard will be speaking. Here is a transcript of that conversation.[read more]

There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page.[read more]

Here are 5 of my favourite social media campaigns from 2012. All 5 are well known brands. This doesn’t mean that small businesses aren’t running great social media campaigns, it just means that they aren’t getting the same exposure. Remember, the likes of Nike, Heinz and Cadbury all started off as a small business.[read more]

If though you are using it for business purposes, your goals need to revolve around sharing and engagement, not just your follower number. In the Twitter world that means getting mentions and retweets. This will expand your exposure and make you more known and relevant in the Twitter universe.[read more]

Social media advertising is a great way to enhance the reach of your brand message and to help influence prospects at the evaluation, or middle-of-the-funnel (MOFU), stage of the buying cycle.[read more]

According to comScore, 40% of time on Facebook is spent on the News Feed. When a user logs in, there are normally many more posts than can fit in their “top news.” EdgeRank is an algorithm developed by Facebook that governs what is displayed — and how high — on the News Feed.[read more]

There are many different social networks out there, and if you're like me, you have accounts on a lot of them. Maybe you created a profile on Facebook to connect with friends and family, or maybe you got on Twitter because you were told it would be good for your business. Either way, statistically the average American has six different social media accounts, and that number is on the rise.[read more]

image credit: worradmu/freedigitalphotos.net

In many ways, things are harder than they’ve ever been before for the 4.5 million SMB CEOs in the United States. Between tightened restrictions on bank loans, and rapidly-changing marketing best practices, the 50% of companies that survive past their 5-year anniversary are typically run by individuals that are both savvy and tenacious.[read more]

Blade Runner/Warner Bros

Guy explained that his community-building philosophy balked at Facebook’s EdgeRank when it began downgrading certain posts and prevented people from seeing the content they volunteered to see, so he turned to Google Plus instead.[read more]

Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page? Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.[read more]