About Social Media Today
- That idea will not work.
- Your company isn't suited to this.
- We cannot help you.
- We're prepared to work - and charge - based on performance.
- We have no idea what we're doing.
- This is going to be time consuming.
- Don't stop your traditional media spend.
- The only products we understand are the ones we're selling you.
- That shirt you're wearing doesn't quite suit you (hey, we all need to look good).ÂÂ
Nine Things Salespeople Won't Tell You…
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Posted January 23, 2009 with 176 reads
Keywords:
marketing, sales+transparency
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GinoCosme said:
Thanks for your comments. Unfortunately the reality is that all too often, across the globe, companies are forced (thanks to media) into thinking that certain social media channels, such as a blog as one example, are appropriate for their business or brand when in fact they as a business or their target business as the users are not ready or welcoming of same. We as independants, seperate from a business must be honest with clients instead of thinking quick-win for ourselves. Thinking that this doesn't happen is naive - it does within traditonal digital agencies. As for whether an idea will work, sure, we can only base our recommendations on solid research and analysis, but all too often this is not considered when signing on an implementation project.
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SteveDodd said:
You have a very jaded view of 20% of the national workforce. It's unfortunate.
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huemedia said:
Just a note. In regards to technology I've always been upfront with clients about all of these things where they relate to my products.My experience has been that they do not want to hear anything that is negative regardless of my experience or insight. Clients hire you to sell them on their opinion not on yours. Women don't care if the sales girl doesn't like the top that she just fell in love with. She doesn't want an honest negative opinion. There are many many honest sales people out there but you have to be your own judge of subjective material first.I especially have to take issue with your No. 1
1. The Idea will not work
No one person can be sure an idea will not work. We can share our wisdom or advice but we can not shoot down the dreams of others. It would be inapropriate in most situations to tell a client that their idea will not work. Every success story plowed through a crowd of nay-sayers who told them that their ideas would not work. 80% of new businesses fail within a year. Who are we to judge what will or will not succeed?
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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