branding

It’s no secret that social media can break a brand’s reputation in one single Tweet or Facebook post. How can YOU make sure you either avoid this or take control of the situation straight away? You need to use a tool that allows you to monitor your business's mentions on Social Media.

Most people would suggest using Google Alerts for this, but there is one huge problem with this. The alerts are not in real time. By this I mean I receive Google alerts on my mentions a week later than when I was mentioned. This means it takes me one whole week to react to a mention, which isn’t good enough. A tool I have been using for a long time that allows me to see how I, or my business Gloople, has been mentioned in real-time is Mention.

Mention was recently nominated as “Startup of the Year” at the TNW French Startup Awards, proving its worth in the social tool market. This application can be accessed via the web, desktop and even iPhone. You can create alerts for key terms based on your business so you can monitor your industry, brand mentions and competitors.

After setting up my alerts, I found it much easier to track and mute all of the social noise on the world wide web.

As I am a contributor for various sites, I find Mention great to see what has been published and in real time. Without the use of Mention, I would never have found an article written about me by ZoneTwo from when I was at Pure London earlier this year. I also found an article written by the Telegraph on Gloople and the SEIS.

One of the reasons why I stand by Mention is the fact that I can use their platform on my mobile. A lot of companies have managed to make the transition from desktop to mobile but not quite made it as user friendly as most consumers would hope but this isn’t the case for Mention. As you can see in the image below, their iPhone and Android app is very easy to use and still works in real time.

reputation management