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Why Google Plus Should Become Part of Your Social Media Package

March 21, 2014 by Ajay Prasad

The time has come for Google Plus.

Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter. If that’s not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds.[read more]

Google Plus Embed Options: How to Integrate G+ Into Your Site

March 20, 2014 by Jim Dougherty

G+ embedding

Google Plus has been around for awhile, but the capability to embed posts from the network has only been around since September. Here are the options that you have to embed content from G+ onto your site. Google makes embedding rather simple compared to YouTube, but the downside is that your customization options are likewise sparse.[read more]

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#SMTPowerTalk Recap: How Marketing Became Personal [VIDEO]

March 19, 2014 by David Amerland

Social Media Today PowerTalk recap.

Educating clients, even screening them before taking them on; showing customers what they need to do in order to help the marketers they have hired; teaching customers about their own business: these are all signs of a disruption taking place in marketing. SMT Power Talk guests Randy Milanovic and Mike Allton illuminated that for us last week.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

Your Guide to Google+ Business to Business Marketing [INFOGRAPHIC]

March 17, 2014 by Irfan Ahmad
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Google+ B2B Marketing

It's safe to say that the discussion over the importance of using social media for marketing is over. Business marketers have realized that social media is an impactful tool and a cost-effective way to build brand awareness and reach new audiences - not to mention businesses of all sizes.[read more]

Guidelines for Google Authorship

March 17, 2014 by Michael Cohn

Google Authorship Guide

Google’s own authorship program is the latest technique that has been targeted by Google’s Webspam team. The Webspam team is devoted to ensuring that their search engine results pages return the best results possible. This includes removing spam or low-quality results.[read more]

Why Smart Marketers are Using Google+: Interview with B.L. Ochman

March 16, 2014 by Barry Feldman
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Google+ and Marketing Strategy

Are you avoiding Google+ because it’s a ghost town? Too complicated? Yet another thing to do and you haven’t gotten around to? In this interview with B.L. Ochman, Google+ coach and one of the most influential women in social media, you’ll learn why Google+ is a key tool in your marketing strategy.[read more]

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

March 15, 2014 by Julia McCoy
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Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize without overdoing it.[read more]

Google+ Changes Shared Link's Post Preview With Larger Images

March 15, 2014 by Avtar Ram Singh
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Google+ changes shared link's post preview.

Today, I noticed that Google+ had taken a leaf out of Facebook’s book, and had changed the way link-shares were being displayed. After sharing an article about Moz, I noticed that the image being shown in the share was a lot larger than I had previously encountered across Google+.[read more]

Facebook, Twitter and More: Which Social Platform Affects Your SEO?

March 13, 2014 by Nicole Karlis

Which social platform affects your SEO?

While Google+ may seem like a ghost town to many self-proclaimed SEO and social media gurus, the impact on search rankings is undeniable. However, no brand should put all of their eggs in one basket. This is not an either/or approach. All your social media pages should work together to improve your overall web presence.[read more]

Google Plus to Overtake Facebook: Prediction or Fiction?

March 12, 2014 by Julia McCoy
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Google Plus on the move?

Marketers across the web are starting to ask a big question. Is Google Plus (G+) the future of social media, and will it overtake Facebook? It’s like comparing apples to oranges. But statistically, Google Plus just might have a shot at trumping Facebook.[read more]

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

March 10, 2014 by Pam Dyer
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Timing Your Posts

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary. The nature of your business and data about when your audience is active should inform and drive your timetable.[read more]

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Socially Stephanie: Google Plus Engagement Strategy

March 7, 2014 by Stephanie Frasco
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Socially Stephanie to the rescue!

"Dear Socially Stephanie, I have been hearing all this buzz about G+ and how great it is. Whenever I share on GooglePlus, I get no engagement. What am I doing wrong?" This week, Socially Stephanie provides her tips on how to connect and take advantage of all that G+ has to offer.[read more]

The Social Side of SEO

March 7, 2014 by Monica Jade Romeri

SEO is social

SEO has gone social; your social media presence combined with the social capital of your content—the social signals generated by your digital publishing efforts—play an important role in how visible you appear in search results. Here's how you can increase your social signals.[read more]

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The Weakest Link: How You Can Prevent Access to Your Accounts

March 6, 2014 by Randy Milanovic
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How safe are your passwords?

Protecting your passwords isn’t the same as becoming paranoid, but it can be the most important way to protect yourself and your company. There are always going to be people who want to take things from you over the Internet, so why make it easier for them?[read more]

Things From The ’90s That Social Media Replaced

March 6, 2014 by John Kultgen

Replaced by social media.

Teens today don’t have it as tough as we did: Answering machines sometimes didn’t record your message. You had to settle for a celebrity’s autograph because you forgot your camera. Times were hard; yet we still found ways to communicate. While social media platforms are relatively new, the way people socialize on them have always existed.[read more]

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The Importance of Social Media in Meeting Consumer Demand

March 5, 2014 by Andrew Hutchinson

Predictive marketing.

Technology is advancing, predictive data is becoming more of a factor. Businesses need to be smart about how they utilise the increasing amount of information they have available to them, and monitoring social media is a first step into that new stream, a first step towards ensuring your business is moving in line with future demand.[read more]

Social Media Fast Facts: China

February 27, 2014 by Richard Simcott

Social media in China.

China has around 591 million internet users. There’s a strong drive towards mobile internet, with desktop internet traffic dropping by 15% in the first nine months of 2013. 57% of Chinese social media users are male, 70% under 35. 91% of the online population of China has a social media account, compared to 67% of people in the US.[read more]

Social Metrics from the Starbucks "F" Word Crisis

February 26, 2014 by Eric Melin

The Starbucks crisis.

To find some online trends and determine some social media context around an IP letter gone wrong, we monitored the terms surrounding the now-infamous Starbucks vs. Exit 6 ’F” word dust-up that happened right before the new year. Not surprisingly, by the time Starbucks got around to defending the letter four days later, it was too late.[read more]

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The Tao of Google: An Enlightened Approach to Search Success

February 20, 2014 by Randy Milanovic
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The Tao of Google

Just as a Zen master who achieves enlightenment must still live in the world and overcome daily struggles, a company with a top position on Google's rankings still has plenty of day-to-day work to attend to. Here are the most important tenets of an enlightened approach to online marketing.[read more]

 
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