P4RC Rewards Mobile Gamers, Partners with FreeAppADay.com
P4RC, whose name is pronounced ‘PARC’ and uses what hackers call ‘leetspeak’ in their name, announced a partnership yesterday with FreeAppADay.com. The partnership will allow P4RC to accelerate growth of it’s new platform designed to help game publishers increase engagement and interaction by rewarding users for playing, inviting friends to play and also competing and challenging friends in ‘micro-tournaments’ for real world loot and prizes. Each month, according to the announcement, select developers who have implemented the P4RC platform in their games will be offered a free promotion on FreeAppADay.com, paid for by P4RC.
Essentially what P4RC does, is make every game social, even if it’s not designed that way originally. Publishers can implement P4RC’s reward network platform to give players even more incentive to complete achievements, invite friends and spread the word socially about their experiences with specific games. Users can then take their newly earned P4RC points to the in-app store to redeem for real world prizes.
In an interview with PocketGamer, P4RC CEO Jason Seldon said in response to how many games they have in their network; “So far we have 25 games signed up, including a number of really big titles coming soon. Interestingly, we have more paid apps than free ones on our network at the moment, which I believe points to the value we provide to developers in driving engagement in their apps.” You can see a full list of the games included in their network here.
According to the company press release about the FreeAppADay partership, since P4RC’s launch they have awarded over 1,500 prizes valued at more than $30,000 and the combined player base of the games they have implemented on their network is upwards of 20 million players.
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Seasoned search analyst with 10+ years of database, direct and inbound marketing experience. Geoff has worked in a search marketing role for companies including Disney Interactive Media Group, G2 Direct & Digital and Intermark Group before starting his own small search marketing firm in Culver City, CA.