Hands-On Social Media Training Agenda
Bring your laptop to our computer training facility. Log-on to our broadband connection. Get digitally fluent and social media savvy with Hands-On practical experience.
Follow step-by-step exercises with a small group of serious professionals and develop the applied social media skills you need to win. Ask as many questions as you like in a safe environment. And get answers.
You get the same social media specialist who trained Boeing, City National Bank, Environmental Defense Fund, Johnson & Johnson, the Government of Singapore, Toyota, the U.S. Dept. of State, the United States Marine Corps and hundreds of small- and medium-sized clients and agencies.
To ensure the most personalized experience possible, our venues are small and seating strictly limited. So reserve your spot today!
Here's what we'll cover:
Day One Agenda
Launch a Blog
- Install Google Analytics
- Install FeedBurner
- Embed Flickr
- Embed YouTube
- Embed SlideShare
- Embed friendfeed
Master Google Reader
- Track blogs
- Track Twitter
- Track YouTube
- Track forums
- Track LinkedIn
- Search Facebook updates
- Map circle of influence
- Edit custom newfeeds
Learn Search Engine Optimization
- Discover keyword phrases
- Analyze keyword relevancy
- Analyze keyword density
- Analyze search volume
- Analyze search rankings
- Search keywords
- Search optimize web copy
Create Digital Audio & Video
- Record & edit audio
- Record & edit video
- Add titles & music
- Publish podcasts in iTunes
- Syndicate to YouTube, Facebook, & Twitter
- Meta tag audio & video
- Live stream via mobile
Day Two Agenda
Facebook for Professionals
- Profiles, pages, & apps
- Inside Edgerank
- Launch a Facebook page
- Embed "Like" buttons
- Embed "Like" boxes
- Engagement strategies
- Mobile applications
Twitter for Professionals
- RTs, mentions, and DMs
- Hashtags & Klout scores
- Track Clicks with Bit.ly
- Embed "Tweet" buttons
- Embed "Follow" buttons
- Engagement strategies
- Create custom lists
- Mobile applications
Linkedin for Professionals
- Optimize your profile
- Grow your network
- Linkedin Groups & rankings
- Embed "Share" buttons
- Generate leads in "Answers"
- Use Linkedin Signal to search Twitter by industry
- Mobile applications
Google Analytics
- Analyze uniques & returns
- Analyze sessions & bounces
- Analyze traffic sources
- Assess mobile demand
- Set up goals & funnels
- See beyond the last click
- Derive useful, actionable business intelligence
Listen as Eric Schwartzman details the Hands-On Training program with Neville Hobson
Get updates from Hands-On Social Media Training
Mon, Sep 19, 2011 - Tue, Sep 20, 2011
Details and Registration
Mon, Sep 26, 2011 - Tue, Sep 27, 2011
Details and Registration
Thu, Sep 29, 2011 - Fri, Sep 30, 2011
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