Hands-On Social Media Training Agenda

Bring your laptop to our computer training facility. Log-on to our broadband connection.  Get digitally fluent and social media savvy with Hands-On practical experience.

Follow step-by-step exercises with a small group of serious professionals and develop the applied social media skills you need to win.  Ask as many questions as you like in a safe environment. And get answers.

You get the same social media specialist who trained Boeing, City National Bank, Environmental Defense Fund, Johnson & Johnson, the Government of Singapore, Toyota, the U.S. Dept. of State, the United States Marine Corps and hundreds of small- and medium-sized clients and agencies.

To ensure the most personalized experience possible, our venues are small and seating strictly limited. So reserve your spot today!

Here's what we'll cover:


Day One Agenda

Launch a Blog

  • Install Google Analytics
  • Install FeedBurner
  • Embed Flickr
  • Embed YouTube
  • Embed SlideShare
  • Embed friendfeed

Master Google Reader

  • Track blogs
  • Track Twitter
  • Track YouTube
  • Track forums
  • Track LinkedIn
  • Search Facebook updates
  • Map circle of influence
  • Edit custom newfeeds

Learn Search Engine Optimization

  • Discover keyword phrases
  • Analyze keyword relevancy
  • Analyze keyword density
  • Analyze search volume
  • Analyze search rankings
  • Search keywords
  • Search optimize web copy

Create Digital Audio & Video

  • Record & edit audio
  • Record & edit video
  • Add titles & music
  • Publish podcasts in iTunes
  • Syndicate to YouTube, Facebook, & Twitter
  • Meta tag audio & video
  • Live stream via mobile


Day Two Agenda

Facebook for Professionals

  • Profiles, pages, & apps
  • Inside Edgerank
  • Launch a Facebook page
  • Embed "Like" buttons
  • Embed "Like" boxes
  • Engagement strategies
  • Mobile applications

Twitter for Professionals

  • RTs, mentions, and DMs
  • Hashtags & Klout scores
  • Track Clicks with Bit.ly
  • Embed "Tweet" buttons
  • Embed "Follow" buttons
  • Engagement strategies
  • Create custom lists
  • Mobile applications

Linkedin for Professionals

  • Optimize your profile
  • Grow your network
  • Linkedin Groups & rankings
  • Embed "Share" buttons
  • Generate leads in "Answers"
  • Use Linkedin Signal to search Twitter by industry
  • Mobile applications

Google Analytics

  • Analyze uniques & returns
  • Analyze sessions & bounces
  • Analyze traffic sources
  • Assess mobile demand
  • Set up goals & funnels
  • See beyond the last click
  • Derive useful, actionable business intelligence
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