10 Commandments of Email Copywriting [INFOGRAPHIC]
Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response.
No matter what you’re selling – a white paper, a Webinar, a demo, a free trial, or 25% off your latest software – there are certain rules that disciples (ahem) of good B2B email marketing should always follow. Here are 10 of the most important, drawn from this earlier post.
Click on the image below to see the infographic full-size.
Howard is president of Spear Marketing Group (www.spearmarketing.com), a full-service B2B demand generation agency, and has more than 20 years experience in demand generation, direct marketing, and sales lead management. Howard is a frequent speaker and contributor to marketing publications and online forums on topics that include lead generation, email marketing, and social media.
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