#Sandy: Climate Disasters in the Age of Social Media

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#Sandy: Climate Disasters in the Age of Social Media
Live Webinar December 10, 1:00PM ET / 10:00AM PT

While Superstorm Sandy wreaked unprecedented havoc on some of the densest population centers in the United States, a parallel storm of social media activity was taking place online. Millions tweeted, instagrammed and posted their thoughts, concerns and pictures to Facebook. Topsy estimated that over three and a half million tweets were sent in the 24 hours during and after the storm. Social networks became lifelines for people in need of help or information, and outlets for those eager to share their dramatic stories. Among many other things, Sandy represents the latest demonstration of social media's crucial role in distributing real-time information during major news stories

Sandy's other important media impact was to bring climate change back to the forefront of public discussion. While climate received scant attention in the political campaigns of this year, it was almost immediately after the storm hit New York City that Mayor Bloomberg endorsed President Obama, citing climate change. With Sandy serving as reminder of the urgency of climate change and the power of social media, Social Media Today and The Energy Collective have teamed up to tackle questions such as:

What impact is social media having on how we learn and engage with these natural disasters?
Can social media affect the public policy discussion around climate change? Has it?
How much did Sandy change the conversation about climate change? Will climate change now be back on the national agenda?
How can social media be leveraged to increase its usefulness in times of natural disasters?

Featuring:

Scott Dodd
Journalist and Editor of OnEarth.org, the award-winning website of OnEarth magazine. He is also an adjuct professor at Columbia University.

Marc Gunther, moderator
Journalist and consultant in business and sustainability, contributing editor at FORTUNE magazine, and author of Suck It Up: How capturing carbon from the air can help solve the climate crisis.

Michael Leuthner
Digital & Social Media Director, The Climate Reality Project