Build Your Own Ambassadors: How to Identify and Activate Brand Influencers | Webinar Replay
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Reaching the right online voices can make crucial differences for you brand and your sales - but the customer with the most Facebook friends or Twitter followers isn't necessarily the trusted authority that your company needs to recruit. How can you find and incentivize the influencers that will actually make a positive impact for you online?
Join us as we discuss the value of a devoted customer community and the influencers among them. What does it take to convince influencers to become passionate about your brand, and to spend their energy advocating for you? How can you reward them? We'll explore these and other vital questions:
- How many influencers do I really need?
- How do I thank my key influencers especially while making all my customers feel appreciated?
- To which incentives do influencers respond well? What turns them off?
- When can I tell that my influencers have proven worthwhile?
About the Panel:
Paul Dunay, moderator
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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