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Social Media & the Consumer: How to Handle Negative Feedback

February 6, 2012 by Rachel Strella
with 58 views
0

Catalin Petolea/shutterstock

The only thing worse than deleting comments would be to respond defensively and thus initiating a battle with the audience. I highly recommend not deleting negative feedback unless it’s an extreme circumstance such as inappropriate language or lewd comments. Why? [read more]

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Social Media: the Main Runway for Fashion Industry

February 6, 2012 by Laurent Francois
with 159 views
0

As Fashion weeks go on around the world, they've demonstrated that fashion industry is directly impacted by Social Media. From e-commerce to new creativity process, social networks, fashion bloggers or digital undergrounds are now challenging major brands and fashion stakeholders. Social Media is now the main runway for the fashion world. [read more]

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10 Effective Ways to Get More Facebook Fans This Year

February 6, 2012 by Brad Smith
with 1,085 views
0

Growing your audience takes time, but it isn't rocket science. And you don't need to spend a dime on advertising. Here are 10 easy, effective ways to get more Facebook fans immediately. [read more]

Content Marketing in 6 Steps

February 6, 2012 by Steven Van Belleghem
with 1,974 views
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Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. [read more]

Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown

February 6, 2012 by Elizabeth Lupfer
with 3,247 views
3

An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of... [read more]

Auto Industry Bailout PR at GM [Podcast]

February 6, 2012 by Eric Schwartzman
with 92 views
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Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. [read more]

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“United Breaks Guitars” Made Dave Carroll a Customer Service Celebrity (video interview)

February 6, 2012 by Paul Simon
with 159 views
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"United Breaks Guitars" went viral quickly after musician Dave Carroll posted it to YouTube. He talks about the United and the social media experience in this video interview, the first of four segments. [read more]

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The Difference Between a Website that Turns You Off and One that Turns You On

February 6, 2012 by Barry Feldman
with 259 views
0

Sadly, most websites provide very good examples of how to turn-off and turn-away prospects. So what are you going to do turn ‘em on… to get them into your site, into a conversation, in your sales funnel? [read more]

Dealing with the “Unfriend”, “Unfollow” & “Unlike” Factor

February 6, 2012 by Maggie Fox
with 472 views
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According to a recent study by NM Incite, the top reason cited for friend-ing someone on Facebook is not surprising – it’s knowing them in real life (82%). The same applies for brands – people “like” Facebook pages of brands they are aware of. On the other hand, offensive comments are the main reason for unfriend-ing (55%). According to the study, here are a few things you might be doing that will leave you wondering if the apocalypse happened and captured all your social media connections: updating too often, updating less frequently, lack of originality, too many salesy posts, irrelevant, posting repetitive and boring content, just to name a few. [read more]

Dropbox: An Example of Real Social Marketing

February 6, 2012 by Rick Mans
with 80 views
0

Dropbox makes it social by making sure there is value delivered to the ones participating in the beta, even if they don’t give any feedback. Plus they make the news about the beta worth sharing and your first picture upload to Dropbox is worth sharing, since all of a sudden you have 500MB of disk space for free. [read more]

How Social Media Analysis Can Impact the Business World and So Much More

February 6, 2012 by Rod Smith
with 105 views
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Companies have long known the value of business analytics to improve costs and business efficiency. Now, using new big data analytics technology & solutions, businesses can gain new insights into customer perceptions via social media on endless topics from football and baseball - to movies and retailing. These new technologies can even distinguish irony, albeit this technology is still evolving, and figure out which tweets are just noise and which are truly actionable insights. Identifying these nuggets can give companies the opportunity to react in a timely fashion that dramatically (and positively) impact their brands. [read more]

How and Why I Use Buffer

February 6, 2012 by John Jantsch
with 280 views
0

The Buffer app is a tool that allows me to easily bookmark and schedule Tweets or Facebook updates from any browser or mobile device. This way I can effectively spread my Tweets out over the course of a day, whether I find something in my morning reading or as I surf around throughout the day. [read more]

Social Media & Financial Service Brands

February 6, 2012 by martin hill-wilson
with 98 views
0

Social Media and Financial Services are getting to know each other pretty well. There are some obvious opportunities to be grabbed. For decades B2C verticals such as banking and insurance brands have littered doormats and TV screens with broadcast style messaging. Yet even the most inventive direct marketing only provided one way response mechanisms as a token form of interaction. [read more]

Make that Social Content Shift… 5 Steps to Creating Social Content Assets Out of What You Already Have!

February 6, 2012 by Maggie Fox
with 99 views
0

Most companies and organizations already lots and lots of content. There are likely some real social content gems in those archives of Powerpoint presentations, pdf files, binders and Web pages that have built up over the years. In mining your existing content archives, the challenge becomes finding the time, energy and motivation to unearth those “gems”. [read more]

Introducing the Content Quality Quotient

February 6, 2012 by Dave Slovin
with 726 views
0

Photo by stu_spivack via Flickr

Is your content the cream of the crop, or crap? Use these 10 criteria to evaluate the quality of your content before you send out your next blog, article, webinar or newsletter. [read more]

Twitter: A Social Medium for the Anti-Social

February 5, 2012 by Peter Strella
with 2,200 views
1

Photo by Michael Davies via Flickr

I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information. It’s the social part that gets me – I’m kind of a loner. Social media is like an online conversation, and there... [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,099 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

Social Media Enhances the Learning Experience in Higher Education

February 5, 2012 by Pam Dyer
with 2,158 views
0

There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy... [read more]

What's An Average Day on Facebook? [Infographic]

February 4, 2012 by Tiffany Monhollon
with 6,080 views
2

Did you know that American Internet users spend more time on Facebook than any other site? Not only is it the site with the second-largest U.S. audience, just behind Google, but it far surpasses every other site in the top 10 of most popular websites, according to data from Nielsen, with the average user spending more than 7 hours and 45... [read more]

Social Media Predicts the Super Bowl

February 4, 2012 by Felicia Dorng
with 951 views
2

Turns out that, just like the real thing, the Social Bowl gets played in four quarters, each quarter representing one of the four pillars of social media success: Presence, Audience, Engagement, and Buzz. [read more]

Playing for Change -- and Going Social

February 4, 2012 by David Meerman Scott
with 1,418 views
0

When I first saw the original Playing for Change video Stand By Me on YouTube I was moved and fascinated and jumped for joy. Wow. As a music lover and collector of social media success stories, here was both music and social media triumphantly on display and coming together to support a good cause. I talked up the videos via social and... [read more]

5 Ways to Make Websites More Social

February 3, 2012 by Mac Ocampo
with 3,339 views
0

Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO’d. Making it social-friendly is another story. [read more]

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Brand Protection in 5 Simple Steps

February 3, 2012 by Eric Harr
with 1,168 views
0

Igor Petrov/shutterstock

Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]

How to Develop a Social Media Content Calendar

February 3, 2012 by Danielle Leitch
with 1,637 views
1

HomeStudio/shutterstock

As a community manager working with multiple social channels, it is a challenge to try and create engaging dynamic content, share it, and track it.  After establishing the branding voice (tone), I consider the content format and theme to determine what social media channel will be most receptive to the post. Create a content... [read more]

Social Media Round Up for February 3rd

February 3, 2012 by Maggie Fox
with 109 views
0

Wendy Kaveney Photography/shutterstock

This week, we got our first look into Facebook’s financials with their historic IPO, saw a lot of action on Google+ hangouts, watched a video of Steve Jobs being mocked in an ad for an Android tablet and learned of a partnership between Foursquare and American Express that will save us some money on Pizza Hut pizza for Super Bowl XLVI. [read more]

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