About Social Media Today
This is a theme I've been meaning to post about for a while. The tendency of more and more sites (especially agency ones) to be social media based - either blogs, or mirrors of online chat (like Twitter feeds).
The most recent example - Ad agency CP&B giving a lot of its site over to news, blog and twitter mentions.
Is a lot of this a publicity stunt, a way to get people to people to coo about something they'd never otherwise, a website? Hell yes, but in the long run, who cares?
That's because long term the principle is I think sound - a realisation that especially online you are what people say about you, and that people don't visit run of the mill brand sites for fun.
Anyway, a presentation that looks at some agency examples and what some smart people are saying about it, is above.
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