Bad news for mobile advertisers comes from this US study from the Chitika Network.

It shows that mobile advertising click-through rates are barely half those of the already derisory online rates - 0.48 vs 0.83%.

iPhone users were even less likely to click through to ads, scoring 0.30%. This is despite the fact that iPhone users account for the bulk of mobile Internet browsing - 66%.

So, unfortunately your ad may well leave over 199/200 mobile and 299/300 iPhone users cold...unless, as another study shows, you offer them some kind of amazing freebie of course.

Source - Marketing Charts 


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