About Social Media Today
The other day Valeria Maltoni posted a good piece on Social Media Today about 'five straw man arguments to take a pass on social media:
- It's not just trendy (or the variation I've heard - 'we're not trendy')
- Companies don't have enough control
- Traditional marketing is a better investment (in Valeria's words: "this is like saying meetings are a better investment than the telephone")
- There are too many social media experts (see David Armano's recent post on spotting social media snake oil)
- The only people on the Internet are kids.
To that I would add a sixth unspoken reason: 'I don't really get this and I feel threatened by it, so I prefer to carry on as if it's business as usual'. If that's so, this presentation might (or might not!) help.
Otherwise, this video by St Louis agency X-Plane which neatly summarises the changed media landscape in four minutes is one that's definitely worth sending to any digital sceptics.
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