Reading the Telegraph costs the British economy £1.38bn
It must have been a quiet weekend for news, because the Telegraph is reporting this morning that Twitter "'costs British economy £1.38bn'"
The "figures" appear in a "survey" apparently conducted by Morse, an IT services consultancy who boast "proven expertise in Business Applications Services, Infrastructure Services and Technology". Amongst their expertise is Philip Wicks, who the Telegraph quote as saying that "When it comes to an office environment the use of these sites is clearly becoming a productivity black hole."
Leaving aside that it's clearly in Morse's interest to make the "findings" sound as dramatic as possible, I've got a suggestion for a quick way of gauging how accurate these kind of "surveys" are. Simply take whatever it is that's supposed to be costing the British economy eleventy billion pounds a year in lost productivity, and replace it with time-honoured office activities thusly:
"Talking about last night's Eastenders costs British economy £1.38bn'"
"Eating biscuits costs British economy £1.38bn'"
"Unjamming the photocopier costs British economy £1.38bn'"
You get the idea.
Other Posts by Headshift Blog
Social layering can help bring IT and the business together - July 19, 2010
Review of the BBC's New Social Networking Guidelines - February 17, 2010
Cloud culture and the fight for self-preservation - February 11, 2010
How to sell Social Media in your organisation - January 25, 2010
Taking Social Business on the Road - January 19, 2010
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JefferySmith said:
And yet the contrarian must look no further than other churnalism induced articles to find that twitter and other forms of social media can contribute to, rather than distract from, workday productivity. Read more here: Social media keeps employees' heads in the game
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