Very cool article on Adage about how big corporations view Twitter and what is it for. Surprisingly low is the customer-service channel at 9%.

Even more telling is how companies apply currently traditional marketing practices to this new media channel, including:

 

  • Twitter as a newsfeed: 26%
  • Twitter as brand-builder: 24%
  • Twitter as direct marketer/sales channel: 16%
  • Twitter as thought-leadership channel: 11%
  • Twitter as customer-service channel: 9%
via adage.com

Download the whole Twittervention study here: http://www.webershandwick.com/resources/ws/flash/Twittervention_Study.pdf


 Jordan Willms on Web Strategy, Social Media, Business and Technology

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