A Whitepaper for brands ready for an enterprise-level social media plan
A few weeks back, I was asked to share my POV on what the more sophisticated brands are doing in socila media. It's not about a stand-out campaign covered in one of the trades,nor about the next brand to adopt Twitter. Many big brands have a few years of exploration under their belts and are turning to establishing a more strategic, enterprise-wide approach to using social media both to market and to change the way they do business.
Download and share the document. I promise to clean-up some clumsy typos but I wanted to get it out there even in a rough form to share some ideas and spark some discussion.
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John heads up the Ogilvy’s global, social media solutions practice – Social@Ogilvy. The world’s largest network of social media and business strategists, the team believes in the power and impact of truly integrated social media business solutions. He drives senior client engagements, the development of Ogilvy’s social planning framework, and a global training program for staff and ...