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Ever wondered what Kodak senior management thinks about how their CMO, Jeff Hayzlett, uses Twitter?
Well, listen to what he says about why he uses Twitter (@JeffreyHayzlett) and how Kodak's management reacts to his use.
In my opinion, Jeff is a great role model for other CMOs to emulate on how to use Social Media. Dear CMOs, are you listening?
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I couldn't agree with you more. Executives need to realize the potential of Social Media and be where their customers are. Please see my following posts for stats on executive involvement with Social Media - disappointing numbers.
1)When it comes to Social Media, CEOs and CMOs should lead from the front
2)Dear CMOs, Wake up to Social Media challenge
I hope more CMOs emulate Jeff on how to use Social Media.
Thanks,
Harish Kotadia
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