The tools to measure social media and community engagement
If only it was that simple! But to make it easier, I've finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to Buzz Metrics.
It's in no way a comprehensive list, but as I was compiling material to add in to the MeasurementCamp project, I thought I might as well list it here and get comments and additions from some of the measurement mavens I know lurk in the comments!
I'm also debating whether the list would be improved by my personal opinions about the tools I've trialled and used, and those I continue to use - I'd be interested in peoples views for and against - although there is the caveat that I'm nowhere near the expert I'd like to be…
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