A new blogger with the mysterious alias of "limyh' made his debut on Social Media Today a few days ago and promptly broke all our records for most-read  post in a single week.  His 8 Excellent Tools to Extract Insights from Twitter Streams has garnered more than 11000 views and 13 comments as of this writing and is still packing them in.  

Who is this masked marvel, we wondered?  Well, through the miracle of e-mail, the mystery has been solved.  Yung‐Hui Lim aka "limyh" is a business consultant and strategist who lives in sunny Kuala Lumpur (KL to its friends), capital of Malaysia, with his lovely wife and two lively children. He runs Grey Insights Sdn Bhd, a Kuala Lumpur‐based firm that provides advisory services to IT enterprises and writes a blog called GreyReview, which covers  the evolution of the Web, from yesterday's dot‐com to today's web 2.0.  

"For me, the thrill comes from discovering innovative web startups and understanding their business strategies," he says.  "I started GreyReview in 2008 to plug into the conversation stream of Web 2.0."  He says the site provides him a canvas to share his thoughts on the latest trends in the business of web 2.0 and review interesting web startups from Malaysia and Singapore.

"The Social media movement is probably our first collective effort to humanize the Web," he says.  "It involves mapping a cornucopia of social acts and behaviors on the Web platform. No doubt, the new breed of social technologies have a profound impact on the Human/Web interface. Social media is also reconfiguring our perception on how brands should interact with the customers, how content is being created and consumed and how we converse with one another online. Now, social media is still in the state of flux and the ‘future' is not evenly distributed yet. However, it will evolve to its stasis level, where social media is simply a norm, rather than an exception."

Lim co‐wrote with Nirmal Pal, a book chapter titled “Emergence of the Agile Enterprise,” which appeared in “The Agile Enterprise: Reinventing your Organization for Success in an On‐Demand World” (New York: Springer‐Verlag, 2005). The chapter used the concept Agile Enterprise to accentuate the imperativeness of adapting and responding to the new industry dynamics.

For those of you who are still into "old" media, his all‐time top five favorite business books are Information Rules (Carl Shapiro and Hal Varian), Made In America (Sam Walton), The Innovator's Dilemma (Clayton Christensen), The Long Tail (Chris Anderson), and Digital Capital (Don Tapscott, David Ticoll, Alex Lowy). Besides reading and writing, he loves watching English football and is an ardent supporter of the legendary Liverpool Football Club.  

And, oh yes, he will be supporting the 60 Earth Hour on March 28.