Seth Godin: Why tribes, not money or factories, will change the world

RayGulick said:

Interesting thoughts; thanks for your comments. Progress is always based on change, and change is always painful for someone (and therefore resisted), usually for the people in charge. And they have lots of effective means to resist.

Ray

DukeGetzinger said:

Ray:

What I find interesting is what each person might walk away with after watching it. I guess that all depends on where you are in business at the time. What stayed with me was his position on the status quo.

He raises the question "Who exactly are you upsetting? Because if you're not upsetting anyone, you're not changing the status quo." It's a very good question, and it hit home with me personally due to my relationship with a new social networking model designed for the corporate marketing community. The nature of the site "bucks" the "close to the vest" mentality of corporate marketing and challenges us to leverage our resources.

In initial Linkedin discussions several self-proclaimed mucky-mucks, or as I like to call them "plug-n-play business card marketing professionals" took to the high ground with the expected company line response to the model. The point is, the status quo at one point in time was considered innovative. Sometimes it's good to be reminded that upsetting the applecart, just might mean that you're actually responsible for change.

Duke