A Case Study: The NBA's Social Media Strategy & Tactics

About the panel

Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »

John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »

Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »

John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »

Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »

Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »

Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »

Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »

Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »

JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »

Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »