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Why Marketers Need to Pay Attention to Online Reviews

September 9, 2011 by Steve Olenski
with 540 views
2

A new study shows that 80% of online customers change their mind about making a purchase after reading negative online reviews. [read more]

Why Marketers Need to Get In the Game of Online and Mobile Games

September 6, 2011 by Steve Olenski
with 749 views
0

"With the number of consumers playing social games and mobile games growing exponentially and the demographics of those playing becoming more and more diverse, marketers need to be at the ready to take full advantage of this burgeoning marketing and advertising platform." [read more]

Don't Look Behind You LinkedIn, Facebook May Be Gaining On You

August 9, 2011 by Steve Olenski
with 1,076 views
0

"Well today comes word that Facebook looks to take a bite out of LinkedIn's job recruitment and online networking pie. Everyone knows that you use LinkedIn for more "professional" activities, right? You go on, you update your profile, you join some groups - professional groups that is..." [read more]

The Trends In Social Advertising Survey - Behind The Numbers

August 4, 2011 by Steve Olenski
with 851 views
0

A look at the findings from the Trends In Social Advertising Survey by Brian Solis and The Pivot Conference [read more]

What Consumers Are Saying About Brands in Social Media

July 15, 2011 by Steve Olenski
with 696 views
0

Study reveals the main reasons consumers engage and interact with each other regarding their favorite brands. [read more]

More Marketers Using Social Media as a Marketing Tool

July 1, 2011 by Steve Olenski
with 1,947 views
3

According to the Pew Internet & American Life Project, 59% of American Internet users say they use at least one (1) social networking site (SNS). [read more]

Why a Negative Review Can Be a Positive Experience

November 3, 2010 by Steve Olenski
with 5,188 views
3

I cannot tell you how many times I have sat across from a client and have heard them say (in so many words)... "We need to be in Social Media BUT we can't have a Facebook Page or Twitter or Blog and allow people to respond because what if all the comments we get back are negative?" Here's what I am thinking and what I WANT to say...... [read more]

Marketers: Consumers Just Aren't That Into You

July 10, 2009 by AugieRay
with 158 views
0

If marketing were dating, we marketers would be the loneliest guys and gals at the dance. Our shortcoming certainly isn't our level of desire nor the amount of effort we dedicate trying to connect with those in the dating pool--we are lavish with our cash, we obsess about how we look and what we say, and we study our potential partners... [read more]

Social Media Marketing Spending to Rise or Plunge?

July 9, 2009 by Oliver Hellriegel
with 795 views
4

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21... [read more]

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