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The Two-Faced CEO: Citizen or Whole Foods Shareholder?

August 24, 2009 by CV Harquail
with 722 views
4

In today's transparent and political economy, the two-faced CEO can't catch a break. When he acts as a Citizen, he might damage his organization's reputation. When he acts as a Shareholder, he  might limit his own participation in our political conversation.  Neither option is good.  What's a CEO to do?The broohaa over... [read more]

Wonder Why CEOs Don't Blog? This Is Why

August 19, 2009 by Maggie McGary
with 528 views
1

If CEOs weren't blogging or using social media much before the recent tizzy about Whole Foods CEO John Mackey's "attack" on healthcare reform that has resulted in all sorts of bad media coverage, they probably won't be starting now. Granted, you would have thought Mackey learned a lesson about the potential hazards of using social media... [read more]

5 ways to help your CEO embrace social media

August 16, 2009 by Mandi Bateson
with 510 views
0

A little sympathy for the marketing teams of Australia please — the journey to shed the “colouring-in department” tag seems neverending. After years of fighting the misconceptions that marketing is all parties, piss and pretty pictures, along comes social media and its “new age” ideals of conversations,... [read more]

Blame Your CEO - Not The Economy

February 21, 2009 by AxelSchultze
with 662 views
16

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month than just 5 years ago the whole year. You... [read more]

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