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engagement

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 2,174 views
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Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Human Media: The Human Approach that Changes the Outcome

February 7, 2012 by Isra Garcia
with 471 views
0

Photo: ortzadar

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]

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9 of 10 Online Marketers Make the Same Silly Mistake

February 1, 2012 by Barry Feldman
with 1,426 views
3

When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]

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Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith
with 729 views
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With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences. [read more]

Personalization: A Key Tenet of User Engagement

January 21, 2012 by Alakh Verma
with 916 views
0

Photo by claudia gabriela marquez vieria via Flickr

In today’s constantly changing and competitive business environment, consumers are seeking more personalized care and services for any engagement enter into prior to committing to any transaction. Relationships begin with humble greetings and a smile, progresses to a natural conversation and eventually evolves to understanding the needs... [read more]

Analytics, Cloud Computing Challenge Flat Growth in Forrester’s Tech Market Outlook for 2012

January 5, 2012 by Shiraz Datta
with 531 views
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It’s time to strip away the hype surrounding analytics, big data and cloud computing by asking how these technologies contribute  to excellent customer experiences and greater customer engagement.  Those are the real catalysts of market growth and the greatest disruptive forces at work in enterprise software today. Filtering... [read more]

What to Be and What Not to Be? That is the Social Media Question.

December 13, 2011 by Stephanie Gehman
with 398 views
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Practically speaking, social media platforms are designed to be online communication channels. [read more]

Engagement: The Facebook X Factor

November 23, 2011 by Sue Cockburn
with 1,097 views
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Facebook continues to dominate social networking sites. With more than 800 million users, 50% of them checking in daily, there are no other contenders at this time for the number one spot. That doesn’t guarantee their hold on the ‘King of Social Media’ crown long term but for now their reign is established and secure. [read more]

Social Media: Rising Above the Clutter Part 2

November 12, 2011 by Julia Dowers
with 594 views
0

Photo by Chris Betcher via Flickr

Now that you have social media outlets, they portray your brand perfectly, and you are even getting people to like, follow, and fan you...so now what? How do you actually engage your audience? [read more]

How to Make the Latest Facebook Updates Work for Your Brand

November 7, 2011 by Roger Katz
with 901 views
1

If you are a brand marketer, Facebook suddenly can do a lot more for you. But it will take work -- and creativity. Here are some ways in which you can capitalize on these Facebook changes. [read more]

5 Tips To Improve Your Social Influence Beyond Your Klout

October 31, 2011 by Tammy Kahn Fennell
with 926 views
0

GUEST POST: This post was written by our newest MarketMeSuite intern @Words2live. There's a lot of buzz going on around influence, so we tasked Andrea with going beyond the buzz and find out what's really behind behing "influential." The last time I used the phrase "social influence" in a face-to-face conversation at a business luncheon for small businesses, one of the owners sighed: "Another buzzword they want to stick down on our throats." [read more]

What Social Media Should Be…Collaborative

October 18, 2011 by Deanna Lawrence
with 596 views
0

"Social media experts create engaging content and have adapted extremely well to the idea of influence and the need to motivate share-ability. Yes, social media offers advantages. Most notably, ease of convergence across platforms, but can social media support loyalty simply through engagement?" [read more]

5 Top Tips For Successful Social Media Marketing

October 18, 2011 by Tammy Kahn Fennell
with 2,767 views
10

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say. Often, engagement is thought of as being pro-active, but it’s equally as important to use tools that help organize and disseminate information to give you the best chance of getting a good response. And yes, you've heard it all before... but what have you actually done about it? Have you actually found a way to act on all the great advice there is out there? [read more]

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Why Facebook's New Metrics are A Big Plus for Brands

October 4, 2011 by George Guildford
with 1,922 views
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"...never have there been so many significant changes announced in such a short space of time before. In fact, I would go as far as to say that the latest updates announced during and since the f8 conference represent the biggest evolution of Facebook to date." [read more]

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The One Essential Key to Developing Your Social Media Influence

September 11, 2011 by Joshua Leatherman
with 4,451 views
7
Image source: Author's blog

We love stories. The greatest predictor of social media success is also the most challenging to master; it is the ability to tell a story well in very few words. A narrative must be intentionally developed and every post must become a building block that deepens and widens the story. [read more]

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6 Ways To Get Noticed on Facebook

September 8, 2011 by Gavin Hammar
with 2,330 views
5

These days, it's harder than ever to get your updates noticed on Facebook. Due to the sheer volume of posts hitting the news feed, there's a good chance that your updates will be missed or simply overlooked due to all the other noise. For this reason, it's now more important than ever to make sure your updates are noticed and acted upon. In this post, I'll demonstrate how with 6 simple tricks, you can increase your exposure on Facebook and generate more click-throughs to your website. [read more]

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5 Ways Games Impact on Social Media For the Better

August 25, 2011 by Andrew Hewitt
with 787 views
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Social media and games are natural allies. In fact, you can't really complete the social media journey without learning about game centric web design and game dynamics. Here are 5 reasons why it's worth the effort. [read more]

Social Media Strategy Follows the Golden Rule

August 17, 2011 by Teri Guill
with 1,952 views
4

The Golden Rule applies almost anywhere, from business relationships to blogging. In social media, following the Golden Rule means that you and your brand should model the behavior you want to see from your community, inside it and out. [read more]

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8 Essential Rules for Social Media and Business

August 9, 2011 by Joshua Leatherman
with 14,734 views
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Image source: Author's blog

Social Media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy. Failure is often a result of using social media before taking time to understand it, including asking the questions why do people engage on it and what are the unwritten rules that govern its use. ad campaign. It's like trying to run before one has learned to walk. [read more]

6 Tips for Creating an Online Community

August 4, 2011 by Stephanie Gehman
with 1,673 views
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Building community around your business online supports the community-building you're doing offline. [read more]

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