About Social Media Today
engagement
“I want a million followers” is not a social media strategy.
...it’s better to focus on community-building, rather than metric building. If you are using social media as a tool to stimulate discussion, interact and offer valuable content deemed to have high authority in your subject, you will see a healthy level of growth of followers that will be an asset to your community. [read more]
Be More Social Using Buffer for Social Media
Using Buffer to schedule social media updates frees time to spend connecting and engaging with your online community. Learn how this tool will help you grow a valuable social following. [read more]
The BodyRock.Tv Social Media Phenom
For a girl who tries to stay healthy and has an addiction to social media, BodyRock.Tv is a dream come true! This highly engaging social media fitness phenomenon provides me with not only free daily workouts that are only 12 minutes long BUT ALSO the ability to join a community of people all striving for the same goal: staying fit, in a reasonable amount of time. [read more]
Defining the Big “E” in Social Media
What is engagement? Conversation? Compelling content? Jason Falls has posted twice in the past week about what defines it, raising a quick reaction from Rachel Kay, Mashable has an entire subsection dedicated to it, – but what’s the consensus? [read more]
Exploring Strategies for Successful Social Engagement with Travis Unwin of Sitewire
As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency. The agency now counts more than sixty consultants who provide their clients with the necessary tools to successfully engage their customers in the digital space. Sitewire’s client roster is full of leading brands including Red Lobster, Olive Garden, Sears, The Capital Grill, and Sage. Additionally, Sitewire works closely with a variety of technology partners like LinkedIn, Google, Yahoo!, Yelp and YouTube, to develop innovative solutions for their clients. Travis shared some of his team’s best practices for social media strategy and engagement. [read more]
Social Media Strategy – Professional Interest vs. Emotional Engagement
The social media superstars I respect and admire mix and blend professional and personal – perfectly. Pure balance, precisely put. [read more]
ViDEO: How to "Be Engaging"
What does "Being Engaging" really mean? Is it really code for something else? Don't people really crave to be engaged? Let's explore how to do this AND avoid using cliche's [read more]
Three Amazing Crowdsourcing Campaigns
There are now many great examples of how online communities can be used as a tool for crowdsourcing during the product development process; I’ve outlined a few of my personal favourites below, some old and some new... [read more]
Crafting the most Re-Tweetable Tweet You Can!
What's the perfect length of a tweet? How many hashtags should I use? More importantly, how can I get re-tweeted? These are questions we all ask ourselves when we compose a new tweet. This article takes a look at what does and does not get retweeted to answer these and other questions. [read more]
3 Ways to Maximize Your Network Relationships
Image by Porter Novelli Global via Flickr
One door closes, but two other doors open. That’s how the saying goes; however, often, when networking, it may feel like many doors are being closed and few are opening. By using a few key strategies, you can actively ensure that so many doors are opening that you are constantly introduced to new opportunities.By maximizing your... [read more]
Peer-to-Peer to Amplify a Brand
...vast amounts of generic conversations people have about themselves, their choices and likes occur outside a brand owned platform. Ability to access these peer-to-peer conversations can open up new avenue for brands to create brand and customer building activities, amplifying a brands presence manifold. [read more]
Use the Facebook Timeline to Tell Your Brand’s Story
Don’t fight the Facebook Timeline. Use it to connect to others by telling your story in a wholly new way. [read more]
How to Use Facebook Timeline for Better Engagement
The ultimate goal of pages on Facebook is still engagement. Following the release of Timeline, not much has changed in the engagement game, but there are still a few ways that the changes can help to increase interactivity around a page. [read more]
Facebook Timeline for Brands: 10 Things to Get Right
With the best part of a month to go before Facebook automatically switches over all brand pages to Timeline it might seem like businesses have plenty of time to get everything ready. However, there's much more to do than simply upload a new cover image. The whole way Facebook looks, works and breathes has changed. [read more]
How to Retain Your Customers for the Long-Term
Business doesn’t just happen in the development process of a product or service, it happens in the small personal interactions that allow us to show each other who we are and what we believe in. [read more]
Social Media, Choice, and the Quest for Action Streams
Whilst there are around four-five major social networks that most people belong to right now – Facebook, Twitter, Google+, LinkedIn and Myspace – there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention. Whether it’s a branding activity like Lady Gaga’s Little Monsters... [read more]
Using Content to Engage Your LinkedIn Connections
There have been some excellent posts here regarding connecting on LinkedIn and building networks with appropriate contacts. What I'll be talking about is how to use content to engage your network. [read more]
Silos: The Biggest Barrier To True Brand & Consumer Engagement?
Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]
Human Media: The Human Approach that Changes the Outcome
Photo: ortzadar
Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and claim, and after that they studied whether it worked or not. They practically made a guess on... [read more]
9 of 10 Online Marketers Make the Same Silly Mistake
When clients come a-calling on me to plan and write new websites for their business, the first questions I ask: “Who will be visiting your site?” 9 of 10 times I don’t get a specific answer. Ug. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”