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How to Build a Kick Ass Social Media Presence in Three Simple Steps

October 5, 2010 by Brett Greene
with 9,690 views
7

Even as more and more companies hire Community Managers to give them a social media presence, the general attitude towards social media is, “Everyone’s doing it, so we need to do it too.”  If this is where you’re coming from, you’re most likely to cover the tactics with little strategy and mixed results.  A better way to go... [read more]

Social Media: How to get started

September 30, 2010 by Jane Wong
with 7,060 views
2

Social Media is like online dating. So everyone has said that the place to find your soul mate is online, but getting started is a bit daunting. Where do you start? Once you look around you realize that there are lots of options, but how do you pick what’s right for you? How should you project yourself and what exactly are you looking... [read more]

Social Media is an Investment

July 13, 2010 by Zubin Kutar
with 2,747 views
0

  When you are working on marketing something, whether it is a business, a charity, or anything else, know that you will have to spend some time and possibly money investing in the event.  One of the best things you can do is get the word out about it to try and get people to attend and help with whatever your goals on. ... [read more]

Twitter: The World's Largest Cocktail Party

July 12, 2010 by Drew Hawkins
with 2,670 views
2

What is Twitter? I've found that it's hard to teach an old dog new tricks sometimes. There have been several occasions where I've been sitting in a board room with older businessmen staring at me wanting the answer to this question. Most people have associated Twitter with nothing more than an online statement about what one had for... [read more]

The Importance of Embracing Social Media Sooner Rather Than Later

July 8, 2010 by Brian Rice
with 2,698 views
4

In 1973 Erica Jong’s novel “Fear of Flying” was published, and in many ways it was a seminal book for the relatively new women’s movement.  The book had a profound influence on both many of us who supported the Equal Rights Amendment and, I believe, on the subsequent opening up of opportunities to women despite the failure of the... [read more]

6 Tips for B2B Blogging

June 21, 2010 by Peggy Dau
with 7,357 views
14

Many companies recognize the potential value of blogging, but struggle to organize their thoughts and the actual writing of the blog.  Subsequently, the blog simply doesn't happen.  Yet, according to the Business.com 2009 B2B Social Media Marketing Study, 74% of companies surveyed maintain one or more blogs... [read more]

Understanding SEO, SMM and PPC: A Gardener's Analogy to Web Marketing

June 18, 2010 by Kelli Brown
with 2,443 views
3

What's SEO and what does it do? Do I need it? What's PPC? Those are some of the most common questions I'm asked when I begin working with clients small and large. Let's start by defining them: SEO means Search Engine Optimization In short, this is getting a site to rank better in search engines using techniques that are... [read more]

5 Associations to Social Media Success

May 12, 2010 by Lindsay Fultz
with 1,627 views
3

Tired of receiving generic, automated spam on Facebook and Twitter?  It's time to start educating. I admit when I first started my company's social media marketing campaign I didn't really know what I was doing.  All I knew is that we needed to be on these new media platforms so I mainly just promoted our products and... [read more]

Social Media 101: 12 Tips to Get Real!

May 11, 2010 by Pam Moore
with 914 views
2

I am not usually one to rant, or start off on a negative foot.  That is unless I have a strong opinion on something and my end goal is positive. This is going to be short and sweet. Take it or leave it. I have been meeting with several clients lately who are down and out.  They wish they had more money. They wish they had a... [read more]

A Problem Affecting Twitter's B2B Marketing Adoption (It Ain't Easy)

April 22, 2010 by Jeremy Victor
with 1,134 views
0

Over the past couple of months as we've been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of Twitter, it is fairly easy to overlook this trend. But repeatedly, we've heard the following, “At first, Twitter is really... [read more]

Small Business: Your Social Media Strategy is Your Best Investment

April 9, 2010 by Robin Houghton
with 1,855 views
7

What I'm about to say won't be popular with everyone who's running a small business. It's just this: before rushing into creating a Facebook page, Twitter account, business blog and so forth, invest some time (and/or money) in some social media strategic planning. Small (and micro) business owners are notoriously bad at marketing... [read more]

Toolkit for Launching a Social Media Ambassador Program

April 2, 2010 by Elizabeth Lupfer
with 2,487 views
2

I recently discussed the value of creating a social media program to a group of individuals looking to create an ambassador program for their company. The discussion focused on how to build enthusiasm as well as recommendations on how to implement. Below is what we discussed. Enjoy! From a corporate perspective, launching a social... [read more]

Are You ‘Living' or ‘Existing' in Social Media?

March 28, 2010 by Mike Johansson
with 1,546 views
3

For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer the question: “What next?” For some, the answer is: “We're here and that's good enough.” To overcome that notion I'd suggest it's important to know the difference between “existing... [read more]

Five Steps to Social Media Success for Nonprofits

March 25, 2010 by Sean Horrigan
with 3,504 views
0

Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization.   A recent poll by Weber Shandwick shows that 85% of nonprofits are now experimenting with some form of social media, perhaps in hopes of recruiting and... [read more]

10 Ideas to Help Business Navigate Social Media

March 15, 2010 by Mike Johansson
with 2,115 views
4

Almost a year ago I wrote a post called 5 Reasons Social Media is Like Sailing that was well-received. It's time to update that post. Since then I've come up with more reasons sailors might just have the right approach to social media for business. Even if you aren't into sailing you might try these approaches to see if they... [read more]

Getting Started: Metadata, Tagging and Twitter Hashtags

March 15, 2010 by Farshid Ketabchi
with 469 views
0

Metadata or data about data has been an important topic in software and the web all along. In the old days we used metadata on a HTML page source to increase its searchability. That is by adding metadata or tags to a page we would tell the search engines what the page is about so that if someone searched for one of the tags, they would... [read more]

Avoiding Rookie Mistakes...It's the Little Things, Stupid

March 14, 2010 by Dan Schawbel
with 405 views
1

Guest Post by Emily Bennington   I shot a video recently where my first boss said I was “a bit of a mess” out of college. Some people have asked if I was offended by that statement and the answer is absolutely not. For starters, it's the truth, but — more importantly — if I hadn't been such a disaster... [read more]

Make it Simple, Focused, High-Performance, and Polished: My Web Philosophy

March 12, 2010 by Josh Cunningham
with 434 views
0

I was asked recently by a potential client what my “philosophy of the web” is. What seemed like a strange question at first made perfect sense when I thought about it. "mediocrity now howls in protest" by Hugh MacLeod Without sounding overly simplistic, I think there are 3 types of businesses on the web: Ones that try... [read more]

What Happens When You Introduce 350 Staff to Social Media

March 10, 2010 by Beth Kanter
with 1,001 views
0

Find more photos like this on So You Think You Can Do Social Media Guest post by Kira Marchense Note From Beth:  Since 2007,  I've been using, adapting, and remixing the Social Media Gamesocial media workshops for nonprofits.  In fact, just last month, I took it to India.  Last year, I facilitated a version of... [read more]

Press Release Writing Tips For Authors

March 10, 2010 by Leili McKinley
with 187 views
0

All the talented writers in the world aren't worth a penny put together unless they can get their written works published and get people to purchase them. The best way to get exposure and create awareness is through publicity. Generating buzz about a book and attracting the attention of publishers and the media can be accomplished with... [read more]

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