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Making Customer Service Social

April 18, 2011 by Elissa Nauful
with 862 views
2

The bottom line about social media: it’s all about communication. It is simply a series of platforms that use different forms of content to transfer ideas from a source to a recipient. The underlying benefit of social media is that the platforms have potential to transfer information from a single source to tens of thousands—if not more—recipients. [read more]

Is Advertising on Facebook Really Effective?

January 22, 2010 by Mia Dand
with 21,704 views
24

eMarketer has predicted a 39% increase in advertising spend on Facebook for 2010.  The popularity of advertising on social networks is primarily based on the notion that sites like Facebook  have a great deal of data on their users and this information can be exploited to deliver ... [read more]

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