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When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 164 views
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Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

Is LinkedIn Running Out of Steam for Recruiters?

February 6, 2012 by Mic Adam
with 835 views
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LinkedIn has been the platform of choice for recruiters, but lately some Facebook apps are giving LinkedIn a run for its money. Is it running out of steam and will recruiters switch to Facebook? [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,551 views
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Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 2,134 views
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What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

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Sports Fans Use Social Media to Cry Foul Against New Mascot

January 31, 2012 by Dr. Sarah Elaine Eaton
with 541 views
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MARKABOND/shutterstock

Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media? [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,515 views
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With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

Communities are Bullsh*t

January 27, 2012 by Andy Gonzalez
with 1,988 views
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Valenta/shutterstock

Communities are bullsh*t. That’s right, I said it. Go ahead … think about that Twitter page you manage. Consider the amount of time it took you to build your first 100 followers, let alone your first 1,000. You are feeling pretty high about your ability to grow a “community”, aren’t you? I hate to burst your bubble, but for all your efforts (I know the hard work firsthand) how much is that “community” affecting your brands bottom line? Chances are, not a whole lot. [read more]

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Facebook 2012 – the Year of Engagement +1

January 26, 2012 by Alex Smith
with 728 views
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With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences. [read more]

Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

January 26, 2012 by Mike Lewis
with 208 views
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If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-founder of 501 Mission Place and SocialBrite. We sat down with John to discuss Facebook marketing in anticipation of our upcoming free webinar Creating a Breakthrough for Your Business on Facebook on February 1st at 1 PM EST. [read more]

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What's Your Social Media Signature?

January 25, 2012 by John Serpa
with 1,936 views
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So what do you do if you have the next big idea? Invoke the power of social media with a memorable social signature. But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you. [read more]

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Expose Yourself: Ensure Your Social Media Shows Up At The Top of Your Google Results

January 21, 2012 by Patrick Ambron
with 1,796 views
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Photo by Davide Restivo via Flickr

It’s likely that every single person visiting SocialMediaToday.com maintains social media profiles, and each of you works hard to make sure your presence represents who you are.  You spend time filling it with interesting information about what you like and what you’re up to.  In fact, you could argue your social media presence... [read more]

Facebook EdgeRank Ninjutsu: Social Marketing Discussion with Taulbee Jackson

January 20, 2012 by Mike Lewis
with 603 views
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Awareness, Inc. sits down with Taulbee Jackson, President and CEO of Raidious, one of the leading interactive marketing companies, to discuss how marketers can harness its power. Learn insights how to become a master of EdgeRank Ninjutsu: How to Optimize Content for EdgeRank Success. [read more]

An Outlook for Social Media in 2012

January 20, 2012 by Luke Knight
with 1,365 views
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Photo by Eli Duke via Flickr

2011 brought many memorable moments for Social Media, including the launch of Google +, the Facebook timeline, the sad death of Steve Jobs and of course, Charlie Sheen taking 25 hours and 17 minutes to break the Guinness world record of “Fastest Time to Reach One Million Followers” on Twitter. But what does 2012 hold in store for Social Marketers..? [read more]

When It Comes to Social Media, Consumers Won't Take No for An Answer

January 11, 2012 by Steve Olenski
with 1,644 views
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Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this... and it involves the word "no." [read more]

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Google Search Plus Your World: The Rise of the Social Engine

January 11, 2012 by Mac Ocampo
with 813 views
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Google just launched “Search Plus Your World” which will finally test the mettle of Google’s now 62 million strong social network. Google+’s three new features will improve user experience and help connect G+ users to their social networking pages. [read more]

4 Things Someone Needs to Tell You Before You Go ‘All In’ with Social Media Marketing

January 11, 2012 by Keri Andino
with 3,635 views
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Image courtesy of author's blog

Many times the sugar coating about Social Media Marketing can do to enhance your businesses online success needs to cease.. and the truth needs to be revealed! [read more]

Disruption vs. Innovation: Don't Get Stuck in a Facebook Rut!

January 10, 2012 by Charity Hisle
with 357 views
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Disruption vs. Innovation in Apartment Marketing: Don't get stuck in a Facebook rut! Can you afford to wait for perfection? How much proof do you need? Is it all about the leases? Customer service? SEO? Name recognition, PR and branding? Is there value in community? [read more]

The Chinese Facebook?

January 10, 2012 by Tammy Kahn Fennell
with 1,828 views
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There's another major social media player, but you may not have heard of it. It's in China, and it's called RenRen. [read more]

Watch Out for Social Media Potholes

January 10, 2012 by Braden Kelley
with 876 views
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Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it’s still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation. [read more]

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Social Media's SpaceTime Problem for Event Marketing

January 6, 2012 by Bernard Martin
with 825 views
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Image by Anne Helmond via author's blog

Facebook's acquisition of Gowalla is a good indicator that something in the works. At first I suspected that the delay in changes to the brand pages on Facebook was a bit of a 'Let's wait & see what Google does with Google+ brand pages" but it looks like it's going to be something more. The Location space is inherently tied to an event time & place space and Facebook gets that. [read more]

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