About Social Media Today
Is Facebook the next Google?
Facebook's IPO took place last Friday. When comparing their performance to that of Google, a number of key differences emerge, questioning the the ~2x multiple vs. Google. Google grew faster, was, and still is, more profitable, while offering a clearer value proposition to their users and customers. [read more]
The State of Social Media 2012: Will Facebook Go the Way of the Mayans?
Social media has become like a third arm for most of us, one we can’t live without. We check it daily, even hourly, hungry for the latest update. So it’s only normal that we want to know what’s been going on with our favorite social media websites. [read more]
5 Things to Look for When Hiring Social Media Interns
Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them. [read more]
5 Hidden Features of Facebook
It’s a little like Facebook’s version of the Easter egg extra you can find in a DVD of one of your favorite movies. Only instead of getting inside director’s jokes that you might not have known otherwise, these features are here to make the experience of having a profile on Facebook one you can customize deeper while still protecting the privacy of. [read more]
Facebook releases New Pages App
Over the past couple of days, Facebook has released its app for Facebook Pages Admins to monitor their page’s activity, post from their page, and monitor the page metrics. What does this tell us about Facebook? They want more activity, more stories, and more engagement from the brands using Facebook. What does this mean for the brand admins? Another excuse to obsessively monitor page analytics and post excessively. With the new app we move towards an easier brand page experience, but at the same time we give more access to the administrators to post on the brand’s behalf. [read more]
Why the Facebook IPO Failed and Why Their Prospects Are Not Positive
I am telling you that Facebook is currently living off the dwindling hype that Social Media alone can result in a win-win for both Merchants and Consumers, and there is no provable current long-term earnings model at Facebook that makes any sense at all in that regard. Just ask yourself, how and why do you buy things, and how often was Facebook a part of your thought process when you did? [read more]
Why Facebook Like-Gates are Dead
voylodyon/shutterstock.com
An article considering the value/damage to brands when Like-Gating their content on Facebook, and whether there are more practical solutions available. [read more]
Should Ads Leave Social Platforms Alone?
GM’s the third largest advertiser in the US and it just withdrew its $10 million worth of ad budget from Facebook. Whether it’s an isolated case or a microcosm of the nature of Facebook ads, it really sends a message to brands. [read more]
GM Pulls $10 Million Facebook Ad Campaign – A Blip or a Google Scheme?
Or could GM’s move be, as some insiders are theorizing, a result of Google recognizing the advertising competition with Facebook and luring companies away, perhaps with the promise of free ads? Either way, it’s a significant loss for Facebook. But is it really about just Facebook ads and GM? [read more]
How to Make the Most Out of Your Social Media Buttons
Whether at the top of the home page, the very bottom in the far right corner, or on some other page altogether, it’s virtually impossible to visit a website that doesn’t have a couple of social media buttons secured within it somewhere anymore. [read more]
As its Users Switch to Mobile, Facebook Scrambles to Find New Revenue Sources
With Facebook’s IPO just days away, many investors and experts are questioning how Facebook is going to make money off of their mobile product. Because of the recent increase in Facebook mobile users, the daily active users for Facebook (on the Facebook app?) has increased more rapidly than the advertisements delivered; a problem thrust into the spotlight because of the company’s recent financial scrutiny. This poses a serious problem because Facebook has no way of surfacing ads through their mobile product. [read more]
Sharing is not giving: Facebook's IPO and the world we'll live in
Facebook's IPO must be understood as a bone-of-contention of the Apple, Microsoft and Google APP war. Sharing used to be a positive attitude; it could well be the fastest way to give up our freedom. [read more]
Microsoft + Facebook Taking the Search Engine to a Whole New Level
Microsoft Bing is revamping its search engine to include a sidebar to enable you to obtain recommendations from users of Facebook when making a search on Bing. It is not just Facebook but they are planning to include many other networks. [read more]
Dear Social Media Expert - 10 Reasons Why I Won't be Attending your Masterclass
Thank you for your very kind email inviting me to your Social Media Masterclass. It sounds a great event, and I appreciate your offer of ‘trebling my income’ as a result of attending. Wow that sounds good. However, whilst I’m sure it will be a memorable event, I hope you won’t be offended but here are ten reasons why I won’t be attending... [read more]
Facebook After Timeline: Average post lifetime is longer, fans are more engaged!
Sotrender’s study shows that with launching of Timeline average post lifetime is much longer. Before April, by average, users made half of their comments in less than 1 hour. Now, the time in which post gets half the attention and feedback has extended to 2 hours 30 minutes. [read more]
Is Bing More Social Than Google?
Image via ComicArtCommunity
Last week Microsoft’s Bing launched the Sidebar that’s part of a major rehaul in order to integrate it with signed-in Facebook users. Should this move send Google back to the labs again? [read more]
NC’s Tourism Facebook Page Feels the Heat after State Ban on Same-Sex Marriage
On Wednesday the 9th, a constitutional amendment was passed in North Carolina banning same-sex marriages. Since then many people have flooded to the Visit North Carolina Facebook page to express their displeasure or support. [read more]
Facebook App Store – What do I need to know?
Earlier this week, Aaron Brady from the Facebook Developer Team took great pleasure in announcing to the world Facebook’s latest venture – Facebook App Store. Sorry; Facebook App Center. Another company has already staked their claim on the term ‘App Store’, much to the annoyance of Mark Zuckerberg, no doubt. [read more]
What are Social Media KPI’s?
I’ve been asked this question multiple times in recent months; what are Social Media Key Performance Indicators? [read more]
Facebook To Consider Charging Users to Highlight a Post
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
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SEO in the Sun
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“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”