About Social Media Today
competition
ViDEO: How to Steal from the Competition and Get Away With It
Have you been derailed from your path only to find that your competition is enjoying thriving success? Prevent this from happening and learn from what they're doing. [read more]
Supercharge your social media strategy by getting back to basics
Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years. [read more]
G+: Twitter and Tumblr are Biggest Losers
"Much of the commentary has centered on what a successful Google + means for Facebook but I disagree that this is represents a severe near or medium term threat to Facebook. What it does harken is a form of arms race between the two companies that is ultimately good for users." [read more]
Social Media Rule #1: Play Like a Champion
"Marketing is all about upstaging the competition. To be successful in any marketing campaign you need to have a competitive mentality and the goal to be the best in your defined market. It's the equivalent of being an athlete and playing on a championship team. Here are three ways to play the social media game like a champion." [read more]
Why Twitter Is NOT Stupid and Why You Should Care
The author follows up a rant on the stupidity of Twitter as a platform with a list of Twitter's powerful assets. It's all about appropriate use - making contacts, doing research, taking advantage of its portability. [read more]
How To: Track Competition With LinkedIn
Originally posted on www.findingzuckerman.com, this post will assist individuals in tracking their competition via LinkedIn. [read more]
Which Social Networks are Contenders to Overthrow Facebook?
Since its launch in 2004, Facebook has attracted a big enough user base to populate a small continent. As it continues to swallow competitors and absorb their innovations, Facebook is already tipped to be in competition with Google as the primary means of navigating the web. However, you only need to look at the demise of the once mighty... [read more]
A Social Media War Story
One morning…… a small group of sales and service people from Company-Red realized that they could go to Facebook, LinkedIn, Yahoo Groups and YouTube and get a list of all the people who were discussing the good, the bad and the ugly about their products. After spending some time and doing some digging, Company-Red... [read more]
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Where In The "Heap" Are You?
Bloggers like traffic, readers, followers, comments and being quoted by others. People like to be followed on Twitter, Friendfeed, Social Median and the host of other “social media” conduits appearing in the space. All of this related activity helps individuals and companies “rise to the top of the heap” which... [read more]
Sun-Times is Going Down But Future is Taking Shape
Hapless Sun-Times May Be Next Big Downturn VictimCould the Chicago Sun-Times be the next big city daily to shut down? Read this BusinessWeek profile and you'll probably come to that conclusion. Once a hard-hitting scourge of local politicians, the Sun-Times has been slammed by a combination of the industry downturn and management... [read more]
Yahoo Buzz a Digg Killer
ReadWriteWeb seems to think so. It has the mainstream audience Digg has needed, and if Buzz takes off like it should, it may very well relegate Digg to the niche-market for good. [read more]
A New Price Comparison Shopping Tool
There is a new price comparison shopping tool that you can use on the internet. And if your phone is web enabled, you can use this price comparison shopping tool on your cell phone. When you are at the store you can put in the bar code numbers and Barcle will tell you, where you can get the product and at what price. It will let you... [read more]
The Beginning of the Facebook Revenue / Experience Squeeze?
History repeats itself. A social networking site begins pure and unique, entirely focused on what users find cool. In truth, they're building on the backs of VCs. Eventually they are pressured to grow revenue and it's a race against time. The revenue pressure starts to squeeze the original purity of the experience that brought the crowd... [read more]
How to compare statistics with competitors
Everybody knows that Alexa, although flawed, is how you compare traffic between your sites and other sites. Sure, your numbers probably aren't accurate, but it's a graph you can point at. Well, now that Allen Stern at CenterNetworks is showing us that Alexa stopped updating their numbers on the 15th, and seem to be giving [...]Link to... [read more]
Will dead tree ad cartel jeopardize internet democracy?
Gannett, Hearst, NY Times, Trib Media have hooked up to win back ad dollars migrating to social web in a recessionary economy. The lo-fi rollout of QuadrantOne hit the ground upselling "premium ad space" just weeks after the fall of the Times Tower pay wall. Can a classic four company... [read more]
Zero Sum Marketing
Are you familiar with the concept of a zero sum game? It is a very simple, usually economic, principle which says that one person's gain results in another's loss. For example, if a consumer has a budget of $500 to spend on Xmas presents (and sticks to their budget), then buying a $200 ipod means there is only $300 left for... [read more]
Does "Cheap Interaction" Trump Traditional Advertising?
Umair Haque is Director of the Havas Media Lab. Over at Harvard Business, he has posted on The Shrinking Advantage of Brands. His POV (my interpretation) questions the value of brand stewardship driven by traditional advertising in a world where the #1 brand is Google which doesn't advertise and the cost of each of us delving into the... [read more]
Transparency - too much of a good thing?
An interesting debate on transparency seems to have spontaneously broken out around the blogosphere. Frank Buytendijk wrote a thoughtful piece on the topic and although he sees significant upside for technology enabled transparency: Transparency is a competitive weapon to differentiate from the competition in attracting capital,... [read more]
Sunday Fun: PC or Mac? Which are you?
You gotta love the Apple commercials where the Mac guy take stabs at Mr. PC. They're simple, humorous and effective. Trouble is, no matter how much I want to be Mac guy, that's just not who I am. I mean, look at the photo in the sidebar. E'nuf said. So, which are you? PC or Mac? Hat tip: On Money Making blog Link to original post [read more]
Dear Canadians, Merry Christmas
I just finished watching a press conference by Jim Prentice, where he announced that the Canadian Government is finally going to cut the existing oligopoly players out of a big chunk of an upcoming auction for wireless spectrum. In case you didn't know: We pay outrageous rates for voice and data service here in Canada more or less... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”