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Blow This Popsicle Stand: Insights from the SXSW Tech Career Expo

March 16, 2012 by Jake Wengroff
with 337 views
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rindambanerjee / Shutterstock.com

Job fairs are usually known as events with less-than-impressive employers recruiting for less-than-desirable positions. This was not the case at all. Apple, Dell, Google, Salesforce.com and other notable tech, media, startup and other digerati -- about 70 companies present -- were out in full-force. [read more]

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Content Comprehension: It's Spred-ing and Fast

March 15, 2012 by Robin Carey
with 449 views
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Rod Favaron, CEO, Spredfast

Spredfast pulls together what appears to most social marketers to be a chaotic jumble of touch points, which have a great potential for creating engagement with low initial friction, but are a challenge to maintain, not to mention to measure and manage towards a goal. [read more]

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Content Marketing is Exploding at SXSW

March 11, 2012 by Robin Carey
with 3,303 views
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My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing. It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing.  Put more diplomatically, there is both a new urgency on marketing’s... [read more]

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SXSW: Hey Beyond Behavioral, Can We Use DNA In Social Marketing?

March 11, 2012 by Rohn Jay Miller
with 1,619 views
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A SXSW panel explored the very real possibility that companies may shortly be able to use our personal DNA--with or without our permission--for marketing and sales. Hang on! [read more]

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The #SXSW Party Guide: The 22 Hot Spots for 2012 [infographic]

March 7, 2012 by JD Rucker
with 5,348 views
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There is so much that happens at SXSW every year that going in blind can be a mistake. This visualization acts as a guide to the hottest parties to help attendees put together a plan of attack. [read more]

Live Blogging Tips at SXSWi

March 14, 2010 by Lee Odden
with 1,431 views
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So here I sit in the DFW airport hanging out with David Berkowitz waiting for my connection to Austin. What better way to spend that 45 min than to write a helpful blog post? A big part of my “mission” for SXSXi is to create content after all. I have several other goals like networking (reconnecting and especially new... [read more]

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