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competitive intelligence

Using LinkedIn for Competitive Intelligence

February 8, 2012 by Gopi Mamidipudi
with 1,169 views
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Photo by Ian Barbour via Flickr

With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge.LinkedIn is one such place where phenomenal amount of data is available... [read more]

Is Social Media Missing from Your Competitive Intelligence?

August 17, 2010 by Crimson
with 5,126 views
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Are you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media.  Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. Pairing CI with... [read more]

Engaging On Social Networks: Competitive Intelligence Implications

July 26, 2010 by Ian Smith
with 3,269 views
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With a degree in marketing and working in the field in competitive intelligence for the past 10 years, I am always wondering about the extent that companies go to engage their existing or potential consumers on social networks.  From posting relevant links to articles, videos and podcasts to asking people to voice their opinions on... [read more]

Competitive Intel and the Social Media Footprint

May 10, 2009 by Marc Hausman
with 438 views
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In the capital intensive world of technology and telecom millions of dollars are at risk when it comes to decisions related to product development and to-market strategies. A better informed executive team makes smarter, more strategic decisions and, as a result, enhances a company's chances for success. For this reason, companies... [read more]

B2B Social Media Leads and Efficiency

May 4, 2009 by Barry Hurd
with 293 views
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Many professionals don't realize the significance of social media. They ask themselves “why do I want to put myself out there?” when they should really be asking “who and what is out there?” 123SocialMedia does a lot of competitive intelligence for many of our clients . We search, listen, adapt and strategize. It... [read more]

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