About Social Media Today
collaboration
Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social
Social media is more than just a marketing tool, however, and sequestering your initiatives in one department is doing your brand a disservice. Social media is a hybrid vehicle that can benefit many initiatives within your brand. It isn't limited to only marketing, and in fact, limiting your social media efforts to marketing messages can often backfire. [read more]
Bootstrapping Internet Ingenuity & Crediting Collaborators
I give you my recent life story. I have to get tools made and live, whether they are instantly profitable or not. I have come to understand that what people know me for is know-how that they don't want to pay for, and any way you slice it, is not going to produce a level of revenue that will allow me the freedom to continue taking my own ideas and those of collaborators, refining them together, and then bootstrapping their creation and launch. [read more]
What Social Media Should Be…Collaborative
"Social media experts create engaging content and have adapted extremely well to the idea of influence and the need to motivate share-ability. Yes, social media offers advantages. Most notably, ease of convergence across platforms, but can social media support loyalty simply through engagement?" [read more]
Social Business and A Culture of Enablement
"A perfect storm is taking place where economic, societal, and technological factors will no longer abide a business which decides to 'wait this one out'. The scales have tipped to the point that the effort and risk of large scale change no longer outweigh the benefits. Enter Social Business." [read more]
Social Learning through Communities : Are we wasting time?
"The fact is that the measure of a community's value to the stakeholders is very contextual and should not govern the overall working of a community. Community is aimed at collaboration and let it be - the measurement or value doesn’t work everywhere. What needs to be looked at is who is there? Are the right people engaged? Is the focus at the right level?" [read more]
What Social Media Can Learn From American Idol
The new judges on American Idol showed what happens when brands are humanized. The American Idol brand has regained a heart and soul. Can you say the same about your brand? [read more]
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
Coca-Cola partners with the rock band Maroon 5 in a social experiment to create a new song in 24 hours. Fans watch a live stream of the band working on a new song in the studio and contribute to the brainstorming process in real time via a Twitter screen broadcast live to the band. [read more]
Knowledge Management: Creating a Social Intranet Where Employees Can Learn
Collaboration has become more than just a hot topic. It's now the primary focus for companies who are seeking to tap the power of social media technologies for their organizations. The movement of the social business is progressing so rapidly, that it leaves a lot of companies scratching their heads more often than coming up with real executable strategies. When companies approach me and say they are struggling with getting support for collaborative technologies, my question back is always: Define your goal without using social media buzzwords. Simplify your thoughts and return to focusing on the business goal you are ultimately trying to achieve. And what does collaboration bring us? Knowledge management. The ability for your employees to learn from each other. [read more]
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Social Media Tools Can Be Used In The Enterprise
One of the best applications of social media is the collaborative tools in the pursuit of idea collection and enhancement. Incremental improvements that produce quick wins along with Breakthrough Innovation that can sustain an organization are all benefits of using social media within the enterprise. [read more]
SocialDevCamp: Marketers Working with Developers for Social Solutions
As a marketer, the appeal of SocialDevCamp Chicago is in its uniqueness. Let's face it: if you're interested in social media in any capacity, there are no shortage of industry events to attend. But there are few that offer the opportunity to network with business executives and developers alike. [read more]
A Socially Networked Company Makes for a More Human Workforce
For business, one of the biggest and most under-realized advantages to integrating social networking tools is its ability to humanize a corporate workforce beyond just the typical four walls of a cubicle or office. Without social networking tools, companies risk problems not being resolved, ideas becoming stagnant and employees feeling underutilized or underappreciated. So, if you're a company wondering how you can unify your global workforce, social technologies are an excellent step to building a more collaborative, productive and HUMAN workforce. [read more]
Leveraging Your Social Media Assets Inside the Company: Webinar Archive
Many businesses today are learning the incredible value of interactive social media tools when it comes to interacting with customers and prospects. But how deeply have these lessons penetrated? Are they being applied within the enterprise as well as externally? [read more]
Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service
One of the cool things about working in Customer Service CRM is that the landscape is always changing-always something to learn and do better. Over the past few years I've become increasingly interested in the phenomenon of social media and the effect it is having on customer relationships and how companies interact with their end-... [read more]
Social Media is the Glue of Innovation
Social media serves an incredibly important role in innovation. Social media functions as the glue to stick together incomplete knowledge, incomplete ideas, incomplete teams, and incomplete skillsets. Social media is not some mysterious magic box. Ultimately it is a tool that serves to connect people and information. I'm... [read more]
Businesses adoption of social media requires a paradigm shift
Social Media is only successful because of the human need for active participation in it's own fate. During the agricultural age, people mostly listened to the religious leaders and their fate was not in their hand, in fact anyone who tried to take a stance was murdered, Jesus and Socrates style. During the industrial age,... [read more]
If Every Company is a Media Company…Then Who Owns Social Media?
Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed as merely a function or a discipline within a company. In a business context, social media is no longer just a destination or a set of tools and features. ... [read more]
Thought Leadership — A New Social Currency
Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social environment, thought leadership allows companies to frame and stimulate conversation and collaboration around important and sometimes complex ideas and real-world business and... [read more]
Collaboration Is More Important Than Ever: Overcoming Barriers To Adoption
Last Friday, my good friend Jack Vinson put together a rather good blog post where he was reminding us all how crucial collaboration has become for all businesses and knowledge workers out there. He actually references a couple of rather interesting blog entries that reflect some more on the paramount role of collaboration in today's... [read more]
Enterprise Social Strategy Begins With Discovery
Starting a strategic social media plan can be overwhelming to a mid-to-large sized company. There are a few big questions that often cause organizational paralysis...the most daunting of which is "where do we begin?" followed by "what's happening that we don't know about?" But knowledge is a catalyst to action. And, as with the... [read more]
Enterprise 2.0: It's Still All About People
I have spent most of the last year researching emerging trends for The Next Wave of Technologies. While it's a very big book covering quite a few technologies, for now suffice it say that we have entered an exciting time with regard to IT. It's obvious to me that, technology-wise, organizations can do pretty much whatever they want.... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”