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Community marketing: UGC is part of the Internet DNA

April 22, 2009 by SaaStream
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The tide of marketing is turning at last.  After more than 13 years of battling against autistic -- and largely inefficient -- old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy.  Firstly, Regis Mc Kenna and Geoffrey Moore introduced new ways of dealing with... [read more]

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