About Social Media Today
blogging
5 Things to Look for When Hiring Social Media Interns
Last year when I started working as a social media manager, I received the opportunity to sign on not one but two interns. And while I’ve already chronicled what it’s like to manage your first set of interns, I haven’t discussed what kind of decision process went into play when it came to hiring them. [read more]
10 B2B Tips – Promote Your Blog
Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline overarching promotions tactics you can employ to promote your blog and gain wider visibility. [read more]
Is Your Blog Full of Sh*t?
Your handy dandy content management system may be a fabulously free passport to publishing, but what’s the point in publishing poop? I’m going to tell you why most blogs stink and how to build a blog that delivers the true benefits of blogging. [read more]
Tips on Managing Your First Social Media Intern
I’ve been managing both of my wonderful social media assistants for a year and it has been no less different now than when they were first hired. I cut my managerial teeth in high school when I worked at a Subway restaurant... and while the landscape might have changed since then, I have carried over my skill set since to create a working environment for interns that actually works (and still teaches the kiddos a thing or two). [read more]
Blogging and How-to Make Your Blogs Stand Out
As I was thinking about an inbound marketing topic to follow my blog last week on the need for powerful positioning statements, it occurred to me that I’d never written on the mechanics of writing a great blog. A blog is one of the best tools for regularly adding relevant, keyword-rich content to your website, helping it rank better for key terms on search engines. So optimizing your blog posts will make your best top of funnel offer easier for your prospects to find. Great blog writing is part art, part science…I’m going to deal with the scientific part. The art is up to you! Follow these proven best practices to increase your presence with your best prospects. [read more]
3 Ways a Stock Photo Can Make or Break Your Blog
If a picture is worth a thousand words and an Instagram photo is apparently worth a billion to Facebook, where does that leave the stock photo? Somewhere in the middle ground to be sure, but that doesn’t mean that you can’t use that neutral space to work to your advantage with your social media outlets. [read more]
Say it with fewer words.
Sometimes brevity is best. I'm trying to say things with fewer words. [read more]
20 Reasons Why Your Blog Sucks
My title for this blog is to serve one purpose. To show that most of the people who share this blog have never read it. It’s not your fault. Most blogs are boring, they provide very little in the way knowledge, or thought leadership. However, our community of Social Media professionals share these blogs based on title, and not merit. Again, I blame the blogger … not the viewer. [read more]
Advertising Made Simple - Traditional Media vs Social Media
It's funny to me that television, radio and print are now called traditional media. Did you ever think that would happen? Now, it's Youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let's not forget Pinterest...still same goal but now with a moving target. [read more]
Are You Blogging with No Results? Here's an Easy Formula for Blogging Success
Blogging is an extremely useful tool that can help your business expand its online reach, build brand loyalty, generate leads, and increase website conversion. If, though, you feel that your blogging is bogging you down, re-tweak your approach by following this simple formula: (DEFINE+LISTEN+ADDRESS) X (SIMPLE+ CONCISE+RELEVENT) = BLOGGING SUCCESS [read more]
Fill Your “Texts From Hillary” Void by Following These 5 Tumblr Blogs
You know you have a good blog going when Secretary of State Hillary Clinton wants to submit a photo of herself with the caption “ROFL @ ur tumblr! G2g –scrunchie time. ttyl?...” to it. And she’s completely serious too. The blog in question is not so serious. Inspired by a photo taken last year of Clinton on a flight en route to Libya, completely engrossed with her PDA, the Tumblr account Texts from Hillary used said photo to depict Clinton writing influential power players snarky notes... [read more]
How to Build a LinkedIn Presence that Generates Leads
Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%! Are you missing out? Below is a methodology we use at our inbound marketing agency for building our following on LinkedIn to drive engagement, conversions and leads. Learn how to be an effective LinkedIn user and generate increased leads and engagement through the site. [read more]
Social Media Friends: 50 Tips to Rock Social Love & Advocacy
Image courtesy of author's blog
You know the old saying “be a friend, to get a friend.” Social media creates amazing opportunities to connect with real people. It doesn’t have to be a fake world as some assume. I have personally met people on the social streams who I am now tightly partnered with based on life changing relationships.It is true that social media... [read more]
Why Writers Should Have a Personal Blog
A personal blog can help writers improve their writing style and voice, find their own niche, and stay passionate about their craft. And as social media continues to grow, a blog helps writers maintain a competitive edge. [read more]
What Bloggers Should Know about Copyright
Plagiarism and content theft is a serious issue, even when it comes to online content. What bloggers should know about intellectual property, copyright, content theft, and what to do if content is stolen. [read more]
Should You Major in Social Media?
Is it worth it to take out a student loan to study social media instead of a broader major in say, marketing or communications? An attractive idea on paper, but you’re better off skipping it in favor of a more established area of concentration and pursuing working on your blog on the weekends for several reasons. [read more]
Is Hashtag One Word or Two?
Last October, actor Ralph Fiennes made headlines by claiming the truncated text of sites like Twitter is eroding the English language. Is he right – is social media destroying words and, as a result, the way we write? [read more]
CMS? Yes. [And More A’s to Your Q’s about Content Management Systems.]
Image courtesy of author's blog
How does a CMS make things easier? The answer is simple. I mean, simple is the answer. Working on websites used to be for those who graduated from HTML University. Not anymore. CMS can be a friend to every man, woman and child, technically inclined or challenged. [read more]
Business Blogging: Essential for Business Reach
"57% of businesses have acquired a customer through their company blog." [read more]
Corporate Blogging on the Decline
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I’d like to share this post with you. The premise of this post is that corporate blogging is on the... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”