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LinkedIn Best Social Platform for Lead Generation?

February 9, 2012 by Mac Ocampo
with 797 views
0

Photo by TAKA@P.P.R.S via Flickr

It’s a given that most businesses have established a following on social networks such as Facebook and Twitter. B2C companies have broadened their marketing reach as they embrace social media strategies to capture their target niche. Social networks are made for customers, but every social platform isn’t for every company. For... [read more]

Using LinkedIn for Competitive Intelligence

February 8, 2012 by Gopi Mamidipudi
with 1,172 views
1

Photo by Ian Barbour via Flickr

With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge.LinkedIn is one such place where phenomenal amount of data is available... [read more]

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Why Your Social Media Marketing Campaign Can Fail Right from the Start

February 6, 2012 by David Amerland
with 1,588 views
4

Janos Levente/shutterstock

Your carefully crafted, expensive, social media marketing campaign may be dead right from the start if you fail to take into account usage patterns within a social network. [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 2,129 views
0

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

LinkedIn Tips as Tweets -- In 140 Characters or Less!

February 1, 2012 by Steve Smithson
with 1,326 views
3

 These are only brief tips (mainly as they’re all 140 characters or less, so you can share them on Twitter), but if one of them helps you to either get a new job, gain a new client or generally win new business, then it’s worth it. Please feel free to ‘share’ them on your Twitter feed or other social networks,... [read more]

Linkedin Marketing Strategy Update

February 1, 2012 by Eric Schwartzman
with 493 views
1

If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you. Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath. [read more]

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Forget Your Password? Social Login Is There to Help

February 1, 2012 by Jake Wengroff
with 257 views
0

Clint Cearley/shutterstock

Janrain and Gigya Ease the Pain of Password Amnesia with Social Login, While Providing Rich Profile Data to Publishers and Brands [read more]

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What's Your Social Media Signature?

January 25, 2012 by John Serpa
with 1,934 views
2

So what do you do if you have the next big idea? Invoke the power of social media with a memorable social signature. But . . . there’s a catch. It’s not easy and requires you to hone three fundamental skills in order to maximize the influence it can net you. [read more]

5 Social Media Management Tips for Real Estate Businesses

January 23, 2012 by Mark Paddock
with 1,401 views
4

Sai Yeung Chan/shutterstock

For Social Media freelancers the real estate industry will be the source of some of your most lucrative clients. Social Media platforms hold enormous potential for Realtors to grow their business, sell and let more property and promote new listings. It's an industry that suits Social Media perfectly and for the Social Media Manager & Consultant there is a wealth of opportunity. [read more]

How to Get Business from LinkedIn -- and Spend Less Time on LinkedIn

January 23, 2012 by Jon Baker
with 1,844 views
1

  I run a group that trains business owners about how to get invoiceable business from LinkedIn, and I often hear:  “I spend lots of time on LinkedIn, but don’t seem to get much back for it.” My response is: Know what you’re there for Have a plan to do that, and no more Set a timer when you go onto the site Have a set amount... [read more]

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Expose Yourself: Ensure Your Social Media Shows Up At The Top of Your Google Results

January 21, 2012 by Patrick Ambron
with 1,794 views
0

Photo by Davide Restivo via Flickr

It’s likely that every single person visiting SocialMediaToday.com maintains social media profiles, and each of you works hard to make sure your presence represents who you are.  You spend time filling it with interesting information about what you like and what you’re up to.  In fact, you could argue your social media presence... [read more]

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When in Doubt, Link Out!

January 20, 2012 by Victoria Ipri
with 847 views
2

caliber_3D/shutterstock

LinkedIn spammers ruin things for everyone, but the best defense is still a good offense. [read more]

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Social Media Marketing: Can You Show Me Where It’s Working?

January 20, 2012 by Jerry Nihen
with 2,721 views
17

Marcelo Dufflocq W./shutterstock

With all the hype and focus placed on social media, be careful of falling into traps that can cost you business and credibility. [read more]

Why Inbound Marketing Alone Doesn’t Work

January 10, 2012 by Andrew Hunt
with 582 views
0

The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing. When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line. However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)? [read more]

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7 Educated Guesses About Social Networks in 2012

January 9, 2012 by Bozhidar Bozhanov
with 796 views
4

iQoncept/shutterstock

2012 came, and social networks are still omnipresent. Here are some educated guesses about them in 2012. I wouldn't call these predictions because I don't have hard data to support them, but from my point of view of a social startup founder, they seem very likely [read more]

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Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

January 4, 2012 by Dr. Sarah Elaine Eaton
with 883 views
2

Image via Flickr

Do you know where your customers are? They may be online, cultivating social media relationships with your staff. Today's customers crave connection. If you don't connect with them, your staff may do it for you. Is that really something you want going on without your knowledge? Build your social media literacy to boost business and keep customers. [read more]

SEO, Meet Your Brother, SMO

January 2, 2012 by Edwin Huertas
with 2,237 views
4

The era of Internet search, which saw Google become the Web’s dominant superpower, also contributed to the emergence of search engine optimization (SEO) as an important tool to help companies secure that highly coveted top spot on search engine listings... [read more]

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Social Media Tips for The New Year

December 28, 2011 by Brad Friedman
with 1,301 views
0

Eric Milos/shutterstock

2011 was a big year for social media. The "Big Three," Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. So here's a few tips for you to implement in 2012. [read more]

Social Media Roundup for December 23

December 23, 2011 by Maggie Fox
with 120 views
0

Facebook Business Pages to Receive Private Messages Facebook is testing a new feature with Asian-based admins – allowing business Pages to receive private messages from their fans. This will enable businesses to get to know their individual fans  and interact more closely with their customers. The rules could easily change as... [read more]

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10 Ways to Expose Yourself on LinkedIn in 2012

December 23, 2011 by Victoria Ipri
with 1,448 views
1

The power of LinkedIn is not in the profile...it's in the people! Here are 10 simple strategies to get more and better clients via LinkedIn, whether you are part of a team or an army of one. [read more]

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