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When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 140 views
0

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

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Pinterest – More Than Just a Pinboard

February 9, 2012 by Alex Smith
with 444 views
1

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]

Social + Product = Better Products

February 9, 2012 by Timo Elliott
with 48 views
0

Social techniques can and should be used to change the way we do business. In this post, I look at how creators and designers of product can use social media to make better, more innovative products. [read more]

Why Are Businesses 'Doing' Social Media?

February 9, 2012 by Claire Faucett
with 570 views
2

Photo by Neal Jennings via Flickr

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass marketing or traditional marketing is... [read more]

Maryland Bills Would Protect Students' Social Media Privacy Rights, Schools, and Taxpayers

February 8, 2012 by Bradley Shear
with 39 views
0

 l i g h t p o e t/shutterstock

Unlike China, the United States does not have a Microblog Identification Program that requires its online users to register with the government so it may track its citizens' online speech. Schools that require their students to turn over their social media user names and/or content are acting as though they are based in China and not in the United States. [read more]

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What Does It Take To Become A Social Business?

February 8, 2012 by Edwin Huertas
with 267 views
0

Despite all of the hype and buzz surrounding social media, many companies have yet to even test the waters and get their feet wet with it. After all, integrating social media into existing business practices means "change",a word that won't get many "Likes" from a lot of people. So buying into the prospects and promises of social media may take a bit more time -- and courage... [read more]

How to Make Your Content Go Viral

February 7, 2012 by Gini Dietrich
with 794 views
3

AND Inc./shutterstock

And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth. [read more]

How to Choose Safe Social Networking for Your Kids

February 7, 2012 by Tia Fisher
with 281 views
0

There are an increasing number of social networking sites aimed at children, and it's hard to know how to choose, especially if your child is coming home demanding to be a member of the one his friends are in. So I talked to Carole Hart-Fletcher, Director of KidsOKOnline, experts in child online safety and eModeration's preferred online safety consultants, and asked her what to look out for. [read more]

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Why Your Social Media Marketing Campaign Can Fail Right from the Start

February 6, 2012 by David Amerland
with 1,587 views
4

Janos Levente/shutterstock

Your carefully crafted, expensive, social media marketing campaign may be dead right from the start if you fail to take into account usage patterns within a social network. [read more]

Dealing with the “Unfriend”, “Unfollow” & “Unlike” Factor

February 6, 2012 by Maggie Fox
with 856 views
0

According to a recent study by NM Incite, the top reason cited for friend-ing someone on Facebook is not surprising – it’s knowing them in real life (82%). The same applies for brands – people “like” Facebook pages of brands they are aware of. On the other hand, offensive comments are the main reason for unfriend-ing (55%). According to the study, here are a few things you might be doing that will leave you wondering if the apocalypse happened and captured all your social media connections: updating too often, updating less frequently, lack of originality, too many salesy posts, irrelevant, posting repetitive and boring content, just to name a few. [read more]

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10 Effective Ways to Get More Facebook Fans This Year

February 6, 2012 by Brad Smith
with 2,982 views
1

Growing your audience takes time, but it isn't rocket science. And you don't need to spend a dime on advertising. Here are 10 easy, effective ways to get more Facebook fans immediately. [read more]

Why the Super Bowl’s Social Media Command Center Scores a Winning Touchdown

February 6, 2012 by Elizabeth Lupfer
with 4,295 views
3

An exclusive, in-depth look into the Super Bowl’s first ever social media command center, the folks who ran it, and how the convergence of technology and people created the ultimate online Super Bowl experience. Me with Taulbee Jackson, CEO of Raidious You would think that, the day before the biggest sporting event of the year, the... [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,533 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

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Brand Protection in 5 Simple Steps

February 3, 2012 by Eric Harr
with 1,367 views
0

Igor Petrov/shutterstock

Online reputation management is critically important, but relatively simple to develop. It requires three things: planning, proactive listening–and a clear and well-defined response mechanism. [read more]

Social Media, the Super Bowl & Why Brands Need to Stay In the Game

February 3, 2012 by Steve Olenski
with 275 views
0

Brands cannot sit on the sidelines during the Super Bowl because you never know when a penalty flag may get thrown their way. [read more]

Pinterest Part V: 100+ Brands on Pinterest

February 3, 2012 by Tia Fisher
with 2,046 views
1

Final part in eModeration's 5 part series on Pinterest. A look at how 100+ brands are using the platform now. [read more]

Pinterest Rivals Twitter in Referral Traffic #pinteresting

February 2, 2012 by Brian Solis
with 2,307 views
2

To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned... [read more]

The Digital Divide [infographic]

February 2, 2012 by Cliff Figallo
with 1,236 views
0

An infographic that takes a look at how the Internet revolution is leaving behind many and further deepening social divides. [read more]

StumbleUpon Primer for Bloggers

February 2, 2012 by Saul Fleischman
with 1,503 views
8

Set your Topics so that when you Stumble, relevant stuff comes your way. Hint: make the topics as specific as SU will allow, though you are constrained to existing word strings. [read more]

8 Marketing Trends to Implement in Your 2012 Marketing Plan

February 2, 2012 by Yasmin Bendror
with 2,125 views
0

What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching... [read more]

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