About Social Media Today
Research
Social Media for Women (and Men) of a Certain Age
Baby Boomers, strong in number and loud of voice, are in decision making positions. We are doing much of the hiring, firing and evaluating in businesses and organizations. And somehow, many of us are not making the leap to business usage of social media–yet. In spite of mounting evidence of the efficacy of using social media tools, including social networks, video sharing, blogging and texting... [read more]
Changes to Timeline: Rearranging Deck Chairs on the Titanic
Since Facebook has gone public, I think they are scrambling. They are scrambling to appease the people and essentially show investors that they are worth the billions of dollars they claim to be. At the end of the day, it’s not going to work. I bet users will yet again post to their statuses, “Facebook! Again?! Really?!” [read more]
Little Monsters: the Social Network
Judging on her already powerful social media presence and millions of devoted fans, Lady Gaga’s site genuinely has the potential to hold its own against other social media giants. She is extremely savvy when it comes to social media marketing, creating a huge buzz around her latest album, Born This Way, through Facebook ads and games, an affiliation with gaming giant Zynga, apps, and other promotions. But will fans eventually become bored with a site for all things Gaga? [read more]
'Digistalgia': Has Social Media Shaped Teen Attitudes to Brands?
Has the digital age ushered in a new era of early-onset nostalgia? What opportunities does this create for marketers? [read more]
IBM: 57% of Global CEOs Want More Social with Customers
Peter Korsten at IBM Customer Center in New York yesterday briefing analysts on the newest CEO study.
IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today. The survey, called "Leading Through Connections," is in its fifth year and while many of the responses were not substantally different from prior years, there were some significant surprises, according to the researchers, particularly the tilt toward social media. [read more]
Tech Expert Prediction: A Web 3.0 Boom by 2014
We are moving away from classic machines which require a lot of input and interaction towards devices and, more importantly, infrastructures which would enable us to forget about the machine and focus on content, thus providing and obtaining relevant information or help with getting a job done. [read more]
Social Data: The New Driver for Marketing Strategy
Social data is anything and everything collected from social network profiles and behaviors i.e. sharing activity, gender, interests, birthday, etc… And since social media is here to stay, accessing this information has never been more important. [read more]
Music, Film, TV: How social media changed the entertainment experience
Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs. The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.” [read more]
Why People Post their Innermost Thoughts on Social Media
Understanding why people participate and share via social media has been a hot topic in academic circles for a while. There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard University. I’ve also often asked my students why they post what they do on social... [read more]
The future of TV is more than social, it’s a multi-screen experience that needs design.
The future of Social TV is not yet written nor has it been broadcast. It takes vision. It takes creativity and imagination. It takes innovation. Most importantly, it takes the architecture of experiences to engage, enchant and activate viewers across multiple screens. A hashtag is not a second or third screen experience. Right now, viewers are taking to multiple screens without any cues or direction. What it is you want them to do or say requires explicit design for each screen. [read more]
Secret for E-commerce Businesses in India
Many people in India resist paying for online products through credit card (though many people are also there who do online transactions through credit cards). And, due to this reason, many e-commerce businesses failed to tap that hidden potential market. [read more]
Social Media Time-Saving Tips for SME's
Photo by Jonathan Thorne CC via Flickr
For larger organisations, understanding the importance of Social Media for engaging with their customer has a simple response - employ a dedicated Social Media Officer! However, for small businesses such as sole traders where one person fits all roles, time saving is essential.So how can you join in the conversation when you are already... [read more]
Psychographics. What Type Are You?
We can take clues from whether you ask to be shown the features, or the patterns, or the logical relationships, or how things can be sorted. These are visual clues. Or we can listen hearing clues, you may want to be told how things match your experiences, or what’s harmonious about it, or how things can be contrasted against something else, or how it relates to the people and things you prefer. [read more]
Navigating Social Media Legal Risks: Safeguarding Your Business - New Book
Book Review: _Navigating Social Media Legal Risks: Safeguarding Your Business_ -- The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business. [read more]
Could a Social Media Poll Ever Prove to Be Dangerous?
We're witnessing an increasing number of agencies releasing election polls derived from social media data and this is likely to increase in the build-up to the Presidential race. However, unless agencies are thorough, open and transparent about how they collected this data, it could easily be manipulated by an extremist political party looking to gain resulting media coverage. [read more]
Who needs a structured social strategy?
Having setup many different social media units for small, medium and large companies, many of you will agree that just because you are good at social media on a personal level only adds up to 25% of the required skillset one needs in order to develop a structured social media approach. [read more]
Social Rebound: WeightWatchers® Tip-Off Foul
Based on early social listening about the full drag campaign, Barkley isn’t completely out of bounds. Even if the lip gloss and eye makeup throw men off, the NBA star flirtatiously re-assures them all with the humorous line: “But my eyes are pure guys.” [read more]
LinkedIn 4x Better for B2B Leads than Facebook or Twitter
Photo by habi via Flickr
I presented at the LinkedIn #B2BConnect 2012 event on April 17, 2012 in Mumbai, India. A few weeks ago as I was preparing my talk, I asked my friends at HubSpot if they had any data on the effectiveness of LinkedIn that I could share with my audience. Rebecca Corliss came through with some awesome new data which I am releasing for the... [read more]
People Don't Really Know Why They Do What They Do
Is social media research in a position to replace surveys? [read more]
The Social Aftertaste of Jack-in-the-Box’s Bacon Shake
Despite the promotion of Jack in the Box’s Bacon Shake, the beverage has not yet reached cult status. A limited edition offer as part of the brand’s Super Bowl launch of the somewhat strange Marry Bacon campaign, Bacon Shake might attract more than just this year’s bacon-crazed “foodies,” but there is a caveat: It is not listed on the menu. As if intended to be some sort of clandestine offer, the beverage must be ordered by request by “those in the know.” (Maybe there’s a secret handshake?) [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”