Our network

Research

exclusive

Pinterest – More Than Just a Pinboard

February 9, 2012 by Alex Smith
with 473 views
1

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. [read more]

Using LinkedIn for Competitive Intelligence

February 8, 2012 by Gopi Mamidipudi
with 1,175 views
1

Photo by Ian Barbour via Flickr

With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to … getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge.LinkedIn is one such place where phenomenal amount of data is available... [read more]

exclusive

What Does It Take To Become A Social Business?

February 8, 2012 by Edwin Huertas
with 270 views
0

Despite all of the hype and buzz surrounding social media, many companies have yet to even test the waters and get their feet wet with it. After all, integrating social media into existing business practices means "change",a word that won't get many "Likes" from a lot of people. So buying into the prospects and promises of social media may take a bit more time -- and courage... [read more]

exclusive

Why Your Social Media Marketing Campaign Can Fail Right from the Start

February 6, 2012 by David Amerland
with 1,590 views
4

Janos Levente/shutterstock

Your carefully crafted, expensive, social media marketing campaign may be dead right from the start if you fail to take into account usage patterns within a social network. [read more]

Content Marketing in 6 Steps

February 6, 2012 by Steven Van Belleghem
with 3,579 views
0

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy. [read more]

exclusive

Sports Fans Use Social Media to Cry Foul Against New Mascot

January 31, 2012 by Dr. Sarah Elaine Eaton
with 541 views
2

MARKABOND/shutterstock

Irate sports fans turn to social media to protest the unveiling of a new team mascot. Anger erupts further when their comments are deleted from the team's official Facebook page. Censorship and lack of consumer consultation create social media drama among fans. What are you doing to engage your raving fans on social media? [read more]

The Fundamentals of a Strong Social Media Plan

January 28, 2012 by Mary Manzo
with 13,183 views
3

Nothing is worse than playing catch-up. The key to an effective campaign is creative ideas facilitated by preparation and execution. Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation. [read more]

exclusive

Lotusphere 2012 Touts Social Business – But What about Social Media?

January 23, 2012 by Jake Wengroff
with 447 views
0

foto76/shutterstock

Thoughts on IBM's Lotusphere conference as well as IBM's social-collaboration tool IBM Connections. "...the absence of consumer-facing social media and networks at Lotusphere should be viewed less of an indictment on IBM Software and other collaboration providers and more on the consumer social networks’ refusal to develop products and services that improve collaboration and productivity in the workplace. " [read more]

exclusive

New Perspectives and Research on The Social Mind

January 15, 2012 by Don Bulmer
with 693 views
0

Without a doubt, interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways. This shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave on-line. [read more]

The Social Mind Research Project

January 13, 2012 by Vanessa DiMauro
with 470 views
0

Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications innovation in all markets, and is radically changing the way people and organizations engage and behave online. [read more]

exclusive

Sharing on Social Networks – How Often is Too Often?

January 12, 2012 by Volker (a.k.a. "V.J.") Jaeckel
with 2,217 views
0

Photo by Travis Swan via Flickr

Well, thanks to researchers from the Westchester University of Pennsylvania we know by now to chew our food 30 – 50 times before swallowing. We should skip each other day shampooing our hair, even when it is short, thin or straight according the recommendations of WebMD, but how often actually do we think is the right number or frequency “to share content on Social networks, like Facebook, providing news and information on our business” to our consumer online friends? How often is too often? What is the golden formula? [read more]

State of Social Media Marketing: New Report

January 10, 2012 by Mike Lewis
with 422 views
0

Awareness, Inc. shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The team at Awareness connected with 320 marketers from a cross-section of industries, company sizes and levels of social marketing experience. Their annual State of Social Media Marketing report comes with insights from those leading the efforts at the C-level and those who manage the social marketing function within their organizations, as well as a number of business leaders who are helping to bridge the social gap within their enterprises. [read more]

Disruption vs. Innovation: Don't Get Stuck in a Facebook Rut!

January 10, 2012 by Charity Hisle
with 357 views
0

Disruption vs. Innovation in Apartment Marketing: Don't get stuck in a Facebook rut! Can you afford to wait for perfection? How much proof do you need? Is it all about the leases? Customer service? SEO? Name recognition, PR and branding? Is there value in community? [read more]

Why?! Do You Have 'Why' in Your Social Media Plan?

January 9, 2012 by Jillian Ney
with 1,671 views
6

Why is a great question, do you not think?  I like why.  I explore why.  I believe that to understand the behaviour is to harness the behaviour effectively.  This is especially true in social media.  The problem with social media is that not many people explore the why, the behavioural aspect.  How, what,... [read more]

Social Media Management Software Ranked and Rated

January 6, 2012 by Jay Baer
with 1,005 views
0

Mark Grenier/shutterstock

Here’s a little free tip from me. If your company has more social media accounts than the combined points scored in an average college basketball game, you need to get a handle on things, pronto. [read more]

The Brands With the Top Relationship Quality on Facebook

January 4, 2012 by Ragy Thomas
with 468 views
0

In Fathom Analytics’ new Relationship Quality Index, the top-rated brands on Facebook tend to be the ones with the most likes. [read more]

Social Analytics: Is Your Social Media Marketing Campaign Working?

December 28, 2011 by Edwin Huertas
with 963 views
1

Michal Kowalski/shutterstock

Throughout 2011 the most asked question by marketers was how to measure the ROI of their social media initiatives. This trend is expected to continue into 2012 as social media is increasingly understood, accepted and adopted by both large and small businesses... [read more]

Can Eye-Tracking Experiments Help Improve User Engagement?

December 22, 2011 by Mac Ocampo
with 796 views
0

"A Facebook page with plenty of interesting content wins fans. It doesn’t matter if you have 1k or 1 million fans on your Facebook page, what’s important is how you augment your business’ Facebook page with substantial content and enticing fans to come up with user-generated content." [read more]

Is Twitter Showing We're Depressed?

December 21, 2011 by John Serpa
with 771 views
0

Elena Rostunova/shutterstock

"As the economy in Europe and the US has stagnated, the content of tweets has grown more dismal. It's striking to see this because it demonstrates the social analytics that mediums such as Twitter can provide." [read more]

exclusive

Viral Messages – the “Black Swan” of Social Media

December 14, 2011 by Priya Venkataraman
with 764 views
0

"In both the cases of Nestle Kit Kat and the “Jasmine revolution” the event that triggered it was very small and almost mundane- but with the aid of social media spread very fast and furious. This lays to rest the case of why brands must track their negativity to be able to identify the "tipping point" of the messages and act before it goes viral." [read more]

Logo