Our network

best practices

Social Marketers Take Note – 6 Lessons from Social Commerce

February 9, 2012 by Mike Lewis
with 5 views
0

kentoh/shutterstock

Social commerce has grown in leaps and bounds from a nascent industry in 2010 to projected $9 billion this year, and expected to reach to $14 billion in 2013, according to Booze Alan. The team at Awareness, Inc. set out to discover the secrets behind this success and the lessons that social marketers can learn to make their programs and initiatives more successful. We are excited to bring to you our next free white paper, “Social Commerce Lessons: The 6 Social Principles that Increase Sales.” [read more]

What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman

December 5, 2011 by Mike Lewis
with 1,167 views
0

C.C. Chapman discusses best practices from top brands who are integrating social media into all aspects of their businesses. [read more]

exclusive

Social Media Cries a River: Thank You, Klout

November 30, 2011 by Andy Gonzalez
with 1,116 views
25

"Klout measures the influence of your message. When your message is not influential to your OWN network of followers, why on Earth should it matter how many people follow you, re-tweet you, or @-mention you?" [read more]

My lesson from Enterprise 2.0: People are the weakest link

November 28, 2011 by Ted Sapountzis
with 245 views
0

My takeaways from the E20 conference are: (i) focus on business outcomes and people, (ii) embrace failure, (iii) be persistent, and (iv) strive for simplicity [read more]

exclusive

The LinkedIn Diaries: Success in 15 Minutes a Day

November 9, 2011 by Andrew Brown
with 512 views
0

Because executives have very demanding and unpredictable schedules, in this entry of The LinkedIn Diaries, I identify those LinkedIn best practices used by leaders who can only devote 15 minutes per day to their LinkedIn activities. [read more]

How to Make the Latest Facebook Updates Work for Your Brand

November 7, 2011 by Roger Katz
with 901 views
1

If you are a brand marketer, Facebook suddenly can do a lot more for you. But it will take work -- and creativity. Here are some ways in which you can capitalize on these Facebook changes. [read more]

Wanna-Be Marketing Agency Bribes Bloggers

October 29, 2011 by Jennifer Jones
with 363 views
0

"Marketing" Agency Gets Busted For Trying to Bribe Bloggers to Link-to Clients They Don't Even Represent [read more]

exclusive

The Importance of Staying Transparent with Your Social Media Manager

September 29, 2011 by Dominique Ellis
with 2,624 views
1

Social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there’s another type of transparency that many businesses overlook – being open with your social media manager. As more and more small businesses flock to the social media networks to get their brand out there many of their social media managers are facing a common problem. All too often, these managers are not kept in the communication loop as they should be and the result can lead to endless amounts of frustration. [read more]

exclusive

LinkedIn Diaries: LinkedIn Super Users Share their Secrets

September 26, 2011 by Andrew Brown
with 3,951 views
3

In this issue of the LinkedIn Diaries, I turn to senior executives who are indeed LinkedIn "super users". They share their secrets about how they use LinkedIn to achieve their ambitious goals. [read more]

exclusive

The LinkedIn Diaries: Tips from the Top

September 19, 2011 by Andrew Brown
with 1,134 views
0

The two most recent LinkedIn Diaries entries identified how executives can effectively establish a strong LinkedIn foundation: 1) setting the right goals; and 2) executing critical offline activities. In this entry of the LinkedIn Diaries, I identify some key lessons by focusing on the LinkedIn profiles and practices of leaders from... [read more]

Blogging Charm School

September 16, 2011 by Nitsa DeVore
with 445 views
2
Photo: Wikimedia Commons

Once upon a time, charm schools were established in hopes of cultivating formidable members of society who followed the commonly accepted rules of etiquette. Charm schools aren’t as popular as they used to be, but the principles they espoused are just as relevant today in our day-to-day lives as they are in our digital worlds. What, then, are those principles and how can they be applied to blogs? Here are a few to keep in mind whether you’re fresh on the scene or a seasoned blogger. [read more]

The Rules of Branding

September 14, 2011 by Dominique Ellis
with 712 views
0

Branding. It’s what smart businesses do when taking their marketing to the next level is the order of the day. But there’s more to branding than getting your message broadcasted the right way.It’s time for some class rules. [read more]

exclusive

LinkedIn Success: Build a Strong Foundation

August 27, 2011 by Andrew Brown
with 1,762 views
0

In the most recent LinkedIn Diaries article, I highlighted critical activities that you need to take offline to optimize LinkedIn success. However, to ensure that LinkedIn helps you achieve your goals, also take the following steps to establish a strong LinkedIn foundation: 1. Define your goals. As a LinkedIn user, you should be able to... [read more]

exclusive

The LinkedIn Diairies: Steps You Need to Take...Offline

August 22, 2011 by Andrew Brown
with 751 views
1

"To ensure that your LinkedIn success stretches well beyond building your initial profile, there are five key activities that you need to do – and, perhaps surprisingly, all of these activities are conducted offline." [read more]

What's the Value of Social Media in B2B Marketing?

August 15, 2011 by Dominique Ellis
with 7,146 views
8

So you have a Twitter account for your business. Great. Now what? What’s the value of social media in B2B? How can you get a ROI out of it? It's all about the networking. [read more]

exclusive

Top 5 Causes of Customer Drop-off in Microsite Marketing

August 3, 2011 by Dominique Ellis
with 959 views
2

Microsites are becoming a vital tool in the marketer’s arsenal, providing a landing page that serves as a doorway to trackable data gathering on customers entering your site. Many business owners worry about customer drop-off rates when using microsites. Customer drop-off is a common and unavoidable occurrence in online marketing. It’s going to happen to some degree. Resign yourself to it. However, there are some steps you can take when designing a microsite that will help keep those rates low. Here, we’ve compiled a list of the top 5 causes of customer drop-off and how to avoid them. [read more]

True Life: I'm a Social Media Professional

July 21, 2011 by kevin fawley
with 795 views
9

"These past two months have been a crash course in the difference between being a social media professional and anything else you want to call yourself. I wanted to share my three biggest takeaways so far." [read more]

5 Best Practice Tips: Use Social Media to Engage, Not Enrage Followers

July 13, 2011 by Daulton West, Jr.
with 1,247 views
1

"Everyone should understand a few “best practice” guidelines so that they can maximize their brand awareness and establish a positive online presence. With all the social media sites that are available now, and as a growing number of people discover and use them, the result may be the tendency to share too much information, too frequently, or annoy followers with excessive self-promotion." [read more]

exclusive

Want to Make Your Business Social? 10 Things You Can Start Doing Today

July 11, 2011 by Sateja Parulekar
with 3,702 views
5

"Incorporating social collaboration into your business helps to establish culture and leadership within the office “walls”. The pace of technology adoption enables businesses to become social, but it’s the mindshare of your employees that makes it tangible. " [read more]

exclusive

How the Entenmann's / Casey Anthony Twitter Debacle Was Actually a Success

July 10, 2011 by Eric Goldstein
with 837 views
0

Entenmann's social media agency's decision to use a Casey Anthony trending hashtag #notguilty created an online outrage and series of apologies - along with some interesting positive results. Intentional or not, have we reached a point where we can stop apologizing for effective creative efforts that offend a small minority of hyper sensitive people? [read more]

Logo