About Social Media Today
transparency
Before you close the books on 2011 - Pay attention to a holiday reminder from the Federal Trade Commission
"There are some blog posts that are presenting this most recent reminder as highlighting that both advertisers and agencies should have a social media policy, which is valid, but there is more at play here; all that one needs to do is read the FTC's own blog post on the matter to see the more complete picture." [read more]
Power and Light: Transparency and Effectiveness in the Nonprofit and Philanthropy World
"Phil Buchanan, Center for Effective Philanthropy, talked about the nuances of transparency. He raised the question about the definition of transparency. “Are we settling for superficial transparency, about whether the inevitable push to create simple check-lists is resulting in good information – or misinformation." [read more]
Audio Archive: Disclosure, Transparency and Ethics in Blogging (Best Thinkers Series)
Disclosure, Transparency and Ethics in Blogging In the blogosphere, it's not always easy to distinguish marketers from regular citizens. With the explosion of online marketing in recent years we've seen all sorts of ethically dubious practices, like PR agencies posting "impartial" product reviews about their clients and "independent... [read more]
The Importance of Staying Transparent with Your Social Media Manager
Social media is the place to go for transparency in business. Customers, clients, and other businesses expect a level of openness from the brands and companies they follow on Facebook and Twitter. But there’s another type of transparency that many businesses overlook – being open with your social media manager. As more and more small businesses flock to the social media networks to get their brand out there many of their social media managers are facing a common problem. All too often, these managers are not kept in the communication loop as they should be and the result can lead to endless amounts of frustration. [read more]
The Lost Art Of Transparency -- Or How Netflix Dropped The Ball
I love Netflix. I think their service is fantastic, prices fair, and their integration across a variety of hardware choices is top notch. It’s one of those monthly fees I have no problem paying even when I don’t consume very much in a given month. I’ve followed their ascent to greatness burying Blockbuster in the... [read more]
Getting Social for the Fourth
With the long Independence Day weekend tempting us right over there on the horizon, many of us are packing our bags, fueling up our cars or just getting ready for a holiday weekend close to home. Keeping the spirit of the holiday in mind, we dug up a few fun links about the Fourth and social media - have a look if you're searching for something to distract you from a holiday weekend that's only a day away. [read more]
Who’s The Chief of Your Social Tribe?
Why is it that so many businesses lack what it takes to be successful with social media? I think we can all agree that social media marketing is extremely important. Yet so many businesses are coming up short of being successful and using social media effectively. I believe, one of the key factors which is causing most... [read more]
What Does It Really Mean to Be Transparent?
Everybody is doing it. Your neighbors. Your kids away at college. The restaurant down the road. Your favorite brand of peanut butter. Your alma mater. Even the White House is doing it. But why aren’t you? Why isn’t your company engaged in social media? Here’s what we think. [read more]
Why I think the entire privacy discussion is pointless!
Recently on the news: “A company fires an employee after posting a negative message about his employer on Facebook”. What happened? An employee told his friends on Facebook how dissatisfied he was with his employer. The employer was reading along and, based on that message, decided to say farewell to its employee. To some people it... [read more]
4 Reasons to Feature Facebook Page Owners
The recent upgrade to Facebook pages has provided opportunities for companies to strengthen their brand. Unfortunately most have not taken advantage of one of the coolest new features… the opportunity to identify the person behind the page. Stop Hiding Behind Your Logo Successful social media strategies include having a transparent... [read more]
About that whole transparency in social media thing...
Last week my SocialMediaToday.com colleague Taylor Ellwood wrote a piece called "Transparency in social media."It was a very well-crafted post which tells of Intel's social media policy re: transparency. The column also has some excellent advice, such as this..."Transparency shows a willingness to take a risk and participate in a public... [read more]
Transparency in social media
I was attending a talk by Bryan Rhoads of Intel, and he mentioned that Intel requires their social media practitioners to be transparent about their roles at Intel. I think this is a good practice to follow, and one that might seem to be common sense, but as we know sometimes common sense is not so…common. But for any business engaged in... [read more]
Online Communities: Should We Make Them More Open?
I’ve been thinking a lot about online communities, specifically the more open ones that are public-facing and either for a company’s customers or for a certain niche. Some examples would be: Allstate’s Good Hands Community MyColts.net – official community for the Indianapolis Colts AARP online community Ovation Arts Community I assume... [read more]
10 Pitfalls to Avoid in Social Media Marketing
I recently attended the Digital Media Conference in Washington, DC and participated in the Social Media Marketing panel (check out video from the panel here). One question Elizabeth Shea, the panel moderator, asked participants was about social media pitfalls to avoid. Here's a recap of my answer: [read more]
When Agencies/Brands Can’t be Transparent
When approaching clients on objectives to begin social strategy, agencies focus on three things: consumer trust, brand engagement and transparency. Transparency can come in a few forms: the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. But, what... [read more]
Is it Okay to Outsource your Social Media Marketing?
Outsourced Social Media: Oxymoron?My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the... [read more]
We care about our privacy. We just didn't realize how much social networks didn't.
Transparency and openness are so 2008 and you're so 2000 late.. OK so I'm paraphrasing Fergie of the Black Eyed Peas a bit there.. But I have a simple point to make with a larger concern. look at these latest headlines. Facebook CEO Mark Zuckerberg Doesn't Believe In Privacy What Do New Facebook Features Mean for Your... [read more]
When Transparency is Not Needed in Social Media
Recently an industry guru who is compiling a study/book on transparency emailed me and asked "What are the practices that you think an agency should follow when it comes to transparency in writing content for a client's social media channels?" This is what I emailed back: I think if it is for the brand/company, then it is fine to... [read more]
Trust and Transparency Important to Corporate Reputation
The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two... [read more]
Is Advertising on Facebook Really Effective?
eMarketer has predicted a 39% increase in advertising spend on Facebook for 2010. The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver ... [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”