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Battle For Influence: Ron Paul and Mitt Romney Klout Face-Off

January 13, 2012 by Tammy Kahn Fennell
with 544 views
0

There are a lot of polls out there, based on miniscule sample sizes and quoted as gospel across the news networks. And, fair enough, there's something to polling. But what about influence? The folks at Klout have a lot of data on a lot of people, including those hoping for the republican nomination. Earlier this month, CNN gave a campaign tech score card, but it's changed since then. After Iowa, and now New Hampshire, this is shaping up to be a two-man race, even on Klout. [read more]

Is Twitter Showing We're Depressed?

December 21, 2011 by John Serpa
with 771 views
0

Elena Rostunova/shutterstock

"As the economy in Europe and the US has stagnated, the content of tweets has grown more dismal. It's striking to see this because it demonstrates the social analytics that mediums such as Twitter can provide." [read more]

Survey: Economy Improving, New Business is Up for Small to Midsize Ad Agencies

January 27, 2011 by Michael Gass
with 643 views
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A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey. The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full-time employees. The survey closed end of day, December 31, 2010.  The survey was... [read more]

Blame Your CEO - Not The Economy

February 21, 2009 by AxelSchultze
with 662 views
16

The "Macro Economic Landscape" (don't you love to use that term) is in a devastating situation. Your business results suck.Make your own test to figure it out (see below). You wonder why? You work so much harder - you do more cold calls than ever. You send out more email marketing in a month than just 5 years ago the whole year. You... [read more]

Something to Think about on a Busy Day

February 13, 2008 by Luis Suarez
with 247 views
0

Today has been one of those incredibly hectic days with all sorts of things happening in various fronts. One of them I am hoping to be able to blog about in the next day or two. We shall see. It's been rather interesting and exciting (Apart from very thought-provoking at times!) at the same time. But more on that later.. For now, I just... [read more]

Why Social Applications Will Thrive In A Recession

February 6, 2008 by Josh Bernoff
with 253 views
1

by Josh Bernoff Is a recession coming? Don't ask me -- I'm not an economist, and even the economists don't really know. But if it's anything like the last recession, advertising will plummet and experimental media will crater. (In the 2001 recession, US advertising dropped 9% and Internet advertising plummeted 27%, according to Veronis... [read more]

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