About Social Media Today
branding
Give to Get: How to Spice up Your Twitter
Image: vendor /Shutterstock
It’s easy to get into a social slump, especially when you only have 140 characters to work with, so here are 5 ways to liven up your tweets and spice it up a bit. [read more]
Facebook To Consider Charging Users to Highlight a Post
Facebook is currently testing the idea to charge users to highlight a given post or picture on their Facebook wall. [read more]
Why I Follow Whole Foods
Whole Foods is one of my favorite brands to follow on Facebook, Twitter and Pinterest. They successfully use social media to increase brand awareness and connect with their customers. Here’s how. [read more]
The Path from a Social Brand to a Social Business
We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different... [read more]
Successful Marketing Media Integration: Online/Offline Collaboration
Photo by Sklathill via Flickr
One of the most important aspects of marketing is the integration of online and offline marketing media and maintaining consistency between the two areas. Your online and offline marketing campaigns should always cross-reference each other for you to really take full advantage of reaching your entire audience. The following are just a... [read more]
7 Razones Para Enviar un Boletin de Noticias (newsletter) a Tus Clientes
Este artículo nos da algunas ideas del porque enviar boletínes electrónicos a nuestros clientes y mantener una presencia de marca con nuestros clientes. [read more]
Why Brand Managers Need to Take an Interest in Pinterest
Women, AKA the Most Powerful Brand Ambassadors In the World have a new found trust in Pinterest. [read more]
Visual Identity, and Color? Yes, Have Some!
Through the many years of industrialization, countless business owners and marketers have spent an immeasurable amount of time and money creating effective visual content. Logos have been licensed retaining certain companies identity, and along with those logos, color palettes. [read more]
Peer-to-Peer to Amplify a Brand
...vast amounts of generic conversations people have about themselves, their choices and likes occur outside a brand owned platform. Ability to access these peer-to-peer conversations can open up new avenue for brands to create brand and customer building activities, amplifying a brands presence manifold. [read more]
10 Mechanics of Personal Branding
Have you a personal brand? Of course you do! Uncover the process, map it out and live it out. [read more]
Are Brands Royally Screwing Up On Social Media?
A recent study revealed some very telling things about brands, social media and how many are still not getting it. [read more]
Are Brands Turning People Into Adverts with Social Media?
Brands want users to do more than just follow them on Twitter and Facebook, they are now asking them to actively talk about them online for rewards. Domino's today launched the perfect example of how this can work with their 'Tweet for Treats' campaign. [read more]
LinkedIn Rolls Out “Follow Company” Button
Following a company on LinkedIn will let you stay up to date on company news, peruse employment opportunities and keep up with isuues the company thinks are important enough to prepare updates about. Here’s a quick video explaining how to find and follow companies on LinkedIn, [read more]
Hashtag Marketing on the Rise
The Twitter hashtag is more than a simple way to categorize content, identify themes or track real-time conversations. They're increasingly being used by companies to drive positive online conversation and build brand recognition and loyalty. [read more]
Social Media Best Practices for Increased Engagement
If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites. [read more]
When It Comes to Facebook a Like Does Not Equal a Sale
Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]
Silos: The Biggest Barrier To True Brand & Consumer Engagement?
Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]
Google+ and Why Every Healthcare Organization Needs a Social Profile
With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]
The Corporate Blog
A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?” [read more]
How to Build Your Brand on Social Media & Survive the Holidays
The holiday season is fully upon us. With nagging in-laws and diet-breaking temptations everywhere you turn, surviving the season can be tricky. Building a strong brand presence through social media is no different. Luckily, the same rules for making it through this season can be applied to increasing your brand’s recognition on social networks. Here’s five things to remember to ensure your brand survives online. [read more]
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”