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When It Comes to Facebook a Like Does Not Equal a Sale

February 9, 2012 by Steve Olenski
with 165 views
0

Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer. [read more]

Silos: The Biggest Barrier To True Brand & Consumer Engagement?

February 7, 2012 by Steve Olenski
with 2,173 views
2

Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want… a consistent and seamless message across all marketing channels. [read more]

Google+ and Why Every Healthcare Organization Needs a Social Profile

January 29, 2012 by Joel Selzer
with 1,515 views
0

With Google's privacy policy shift this week and the integration of Google+ content into search results, every organization needs to create, monitor and proactively manage its online profile and social reputation. [read more]

The Corporate Blog

January 20, 2012 by Brad Friedman
with 623 views
0

 fitim bushati/shutterstock

A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?” [read more]

How to Build Your Brand on Social Media & Survive the Holidays

December 21, 2011 by Dominique Ellis
with 1,211 views
4

Lukiyanova Natalia / frenta/shutterstock

The holiday season is fully upon us. With nagging in-laws and diet-breaking temptations everywhere you turn, surviving the season can be tricky. Building a strong brand presence through social media is no different. Luckily, the same rules for making it through this season can be applied to increasing your brand’s recognition on social networks. Here’s five things to remember to ensure your brand survives online. [read more]

HP’s Rebrand Efforts: An Inside Look

December 16, 2011 by Rick Liebling
with 303 views
0

"We wanted to ensure that HP maximized its opportunities to connect with people, to tell great stories and inspire great stories, to listen and respond, and to adapt to its environment. A multi-sensorial Identity and Design System was created to allow the brand to spring to life in print and in pixels, on screen and across all devices." [read more]

Google Me: How to Brand Yourself Online and Manage Your Reputation

December 2, 2011 by Africa Hannibal
with 2,903 views
2

Chances are that if you’re reading this, you’re an entrepreneur, a freelancer or a professional interested in learning how to present yourself as an expert in your respective field.  Recently, I had the opportunity to speak on a social media panel in Connecticut for a young professional organization entitled M.O.D Success and... [read more]

Branded Social Space

November 20, 2011 by Jillian Ney
with 218 views
0

"I was embroiled in a debate about the use of ‘space’ and ‘page’. Stop, take a minute, give me your first thoughts on the difference, and then move on to reading the rest of the post. I’m sticking to my guns with space; I think I converted my fellow sparring partner too. So why space?!" [read more]

How I Became a Social Media Catalyst

November 9, 2011 by Barry Feldman
with 868 views
4

This truly is an exciting time in the evolution of media and marketing. It doesn’t just feel like everything’s new. Everything is. [read more]

Establishing the Brand of YOU

October 30, 2011 by Adam Schreiber
with 4,723 views
16

Much like an organization is judged by its logo, its offices, and other physical manifestations, you are judged by your looks; just as an organization lives by a credo, or a mission you live by your morals and values; and just as an organization strategizes about the company they keep so too must you with the people you surround yourself with, or your "partners." [read more]

Are You Building a Social Brand or a Social Business?

October 28, 2011 by Brian Solis
with 1,340 views
1

"What we tend to forget however, is that social networks are merely platforms for people to connect with friends, family and peers. Businesses are not the primary beneficiary of connections, but they can certainly benefit once they realize that a Like or follow does not equate to an opt-in for marketing communiqué." [read more]

Photos Make a Difference: Improving Fan Engagement on Facebook

October 23, 2011 by Sue Cockburn
with 439 views
0

For many small businesses sharing photos of the products and services they sell and/or develop plays an important part in building and solidifying their base of fans, potential and existing customers, on Facebook. Photos alone won't build your fan base but they will help, especially if they accompany posts that are interesting to your fans/potential fans. [read more]

Deflating 5 Common Social Media Myths

October 20, 2011 by Rachel Strella
with 754 views
0

Every day, I talk with business owners who do not understand social media. They do not know what it is or how it works. I hope this blog will help to debunk some of the top social media misconceptions. Ok, ok, I’ll set up the page! Just because you have a Facebook page, does not mean you’re done. In fact, this is where the real work... [read more]

Social Media Marketing Analytics - Brand Monitoring, Part 2 of An Exclusive 7-Part Series

October 11, 2011 by Michael Midure
with 934 views
0

"Brand Monitoring has become an extremely necessary and important responsibility for any business in today’s environment." [read more]

Use Social Media to Bolster Your Brand with Gratitude

September 30, 2011 by Dominique Ellis
with 818 views
0

“Thank you.” It’s a simple enough term of endearment and one that companies have long sought to incorporate into their branding strategies. Thanking customers for their patronage is nothing new, but as more companies include social media into their business plans, they’re looking for smart ways to leverage the medium to keep customers... [read more]

4 Neat Ways to Prove Social ROI & 4 Unforgettable Stats

September 26, 2011 by Nick Bennett
with 2,555 views
9

It's a touchy topic for anyone involved in social media marketing and it's the acronym that's brandished around the board room like a pair of tight shoes no one wants to wear - our old nemesis - ROI. Let's put those tight shoes back in their box… [read more]

exclusive

Advertising: Fundamentally a Disruption on the Social Web

September 26, 2011 by Dave Allen
with 321 views
0

When our attention spans online have been reduced to 9 seconds, according to Sally Hogshead, it's time to reconsider the disruption that interactive marketing has brought to our Social Web experience. When the default behavior of brands online is interactivity, I believe we all lose. [read more]

exclusive

Social Media Cross Platform Promotion - Opening Pandora's Box

September 23, 2011 by Sarah-Jayne Gratton
with 1,451 views
15

Yes, your messages are broadcast across all the platforms and hopefully positively acknowledged through retweets, reposts, links and so on, but this is the time when you need to stop basking in the glory of your CPP-enabled efforts and instead focus upon engaging and building upon the rewards your have reaped. [read more]

exclusive

Increasing Brand Awareness with NFC Technology and Social Media

September 22, 2011 by Dean Anthony Gratton
with 1,147 views
0

NFC has the potential of creating a lively and dynamic market community sharing experiences and purchases with the wider community all enjoyed through social media. [read more]

Qwikster: 5 Lessons When Rebranding a Company

September 19, 2011 by Phillip Davis
with 424 views
0

The backlash at Netflix’s new company name borders on hysterical. Brand loyalty can “qwikly” turn to brand hatred when these five business rebranding rules are ignored… 1. A company name change should be prompted by need Most successful rebrands come about because the need is apparent. The old name could be outdated, outmoded, inaccurate... [read more]

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