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Why Are Businesses 'Doing' Social Media?

February 9, 2012 by Claire Faucett
with 619 views
2

Photo by Neal Jennings via Flickr

Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass marketing or traditional marketing is... [read more]

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Listening Platforms; Useful or Strategic?

February 8, 2012 by Eric Vachon
with 279 views
0

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Marketing executives want to gain insights into their customers’ behavior. They don’t want a red, yellow, green dashboard; they want actionable answers to questions like the following: is your marketing messaging aligned to what customers in the global market value? How is your messaging influencing customers at a brand level and at a product level? [read more]

If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You

February 5, 2012 by Melissa Foley
with 3,560 views
1

Photo by Luca Sartoni via Flickr

Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals. Think about it—an... [read more]

How Do You Determine Your Progress? Inside the Mind Episode 4

January 27, 2012 by Tommy Walker
with 248 views
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Seriously, How do you measure success? I'm always surprised when I ask this question how many people answer with something like..."Well... when I get a lot of comments" (or traffic, or money, etc.) But how do you measure "a lot?" And furthermore, in 6 months, how do you duplicate the process? [read more]

Social Media Tips for the New Year

January 23, 2012 by Brad Friedman
with 2,661 views
4

2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it’s become clear social media is here to stay. It has fundamentally changed the way we... [read more]

The Corporate Blog

January 20, 2012 by Brad Friedman
with 623 views
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 fitim bushati/shutterstock

A corporate blog takes time to create and then maintain. You are focused on your ROI. You don’t really feel the blog is necessary but you’ve consented “because it’s what everyone is doing.” So, “Why are you moving forward with the creation of a corporate blog?” [read more]

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Welcome to Web 3.0, The Contextual Web

January 6, 2012 by Rohn Jay Miller
with 2,225 views
2

higyou/shutterstock

Web 3.0, which we are transitioning into, is “The Contextual Web.” Context will now be the critical aspect determining what we see, how we exchange messages, read content, how we congregate, and how we deal with brands online. Social Media was a development of Web 2.0, "The Transactional Web." But how social networks grow and are used will play a crucial role on "The Contextual Web." [read more]

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Human Media: The New Media

November 15, 2011 by Isra Garcia
with 1,028 views
2

It’s about human relationships, connectivity, resonance and sticking together to the people. This is what Human Media is about. The unifying net between businesses and the social web is actually the people. [read more]

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8 Social Media Platforms (Other Than the Big 3) to Drive Traffic To Your Site

November 10, 2011 by Jen Brass Jenkins
with 4,853 views
5

Frequently, when it comes to social media, we as marketers think only of the Big 3—Facebook, Twitter, and LinkedIn (you could probably count Google+ as a half-sibling, but I’ll get to that). Obviously various additional platforms other than the Big 3 have been in the public eye for a growing period of time (or longer), and, what’s more, have a charming and occasionally niche personality all their own. So here is a social media profile, if you will, of other platforms that want to come and play and can be used to drive engaged traffic to your website. [read more]

46 Tips to Show up at the Right Field in the Social Business Game

November 6, 2011 by Pam Moore
with 1,668 views
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We consult, implement and work with many businesses to help them achieve business benefits by integrating social media and online marketing into their business. It’s not about leveraging social media as a band-aid for a broken business. It’s about helping them best determine where and how social media can be integrated and plugged into... [read more]

Marketing for a Digital Age: How's Your Vision?

November 6, 2011 by Fiona Mulliner
with 898 views
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Marketing underpins the growth and success of any business, and central to an effective marketing strategy is your business vision: Why you're here and what you're trying to achieve. What's your vision and how clear is it? [read more]

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Smartphone Apps – Your Brand in Their Pockets

November 3, 2011 by Alex Smith
with 895 views
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It’s no secret that smartphone applications are now a massively used commodity, with more and more brands and their respective online PR or social media agencies beginning to see the value in creating apps and the different use cases for their business. The ability for brands to create a more direct impression on smartphone users and... [read more]

Four Reasons Why You Shouldn't Automate Your Social Media Marketing

October 20, 2011 by Candace McCaffery
with 1,106 views
1

Successful social media marketing can take an enormous amount of time, which leads many companies and organizations to want to automate as much as possible. But there are at least four good reasons to avoid over-automation. [read more]

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Anatomy of a Social Media Policy

October 14, 2011 by Dr. Sarah Elaine Eaton
with 3,875 views
10

What are the critical elements of an organizational social media policy? Find out here. [read more]

Social Media Revolution in Organisations : Blitzkrieg vs. Guerilla

September 30, 2011 by Christophe Mallet
with 767 views
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"You might have heard of Jeremiah Owyang’s model, “The Five Ways Companies Organize for Social Business”. His framework presents and details 5 organisational models illustrating how companies structure their social media activity across the organisation. Summing it up broadly, here’s how it goes..." [read more]

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Advertising: Fundamentally a Disruption on the Social Web

September 26, 2011 by Dave Allen
with 321 views
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When our attention spans online have been reduced to 9 seconds, according to Sally Hogshead, it's time to reconsider the disruption that interactive marketing has brought to our Social Web experience. When the default behavior of brands online is interactivity, I believe we all lose. [read more]

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Essential Rule #1: Social Media is Relational, Not Transactional

September 16, 2011 by Joshua Leatherman
with 1,859 views
2

Social media produces the highest return-on-relationship, and the lowest return-on-salesmanship. [read more]

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Steve Jobs: Failing Forward

September 12, 2011 by Joshua Leatherman
with 1,380 views
4

The news is awash with retrospective pieces on the accomplishments of Steve Jobs. Rightfully so, accomplishments should be celebrated.As innovative and redefining as Job’s successes are, I have become more enamored with his failures. More specifically, in his ability to fail forward.  There is a lot that we can learn from Steve Jobs... [read more]

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LinkedIn Success: Build a Strong Foundation

August 27, 2011 by Andrew Brown
with 1,762 views
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In the most recent LinkedIn Diaries article, I highlighted critical activities that you need to take offline to optimize LinkedIn success. However, to ensure that LinkedIn helps you achieve your goals, also take the following steps to establish a strong LinkedIn foundation: 1. Define your goals. As a LinkedIn user, you should be able to... [read more]

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5 Ways to Measure the Success of Your Social Media Strategy

August 24, 2011 by Joshua Leatherman
with 2,327 views
0

Social media followers are not baseball cards, they're not meant to be collected.  Their value does not increase with time, in fact, they have no monetary value whatsoever.  You cannot sell them.  The number of people you have in your network is not an indication of how profitable you will be.  Why then do we work so... [read more]

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