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Another Hashtag Gone Bad

February 2, 2012 by Chris Syme
with 1,281 views
0

The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter. The 140-character giant has become a bullhorn of customer experience, both good and bad. But, the backfire is a result of mistaken concepts by PR and new media folks, and could have been avoided. [read more]

5 Best Social Media Crisis Blogs

January 6, 2012 by Chris Syme
with 2,125 views
2

Jakub Krechowicz/shutterstock

If you are interested in the converging fields of crisis communications and social media, or if you are a social media manager thrust into the crisis manager role, here are five good blogs I would recommend you add to your routine in 2012 [read more]

Ron Paul: Live by the Internet, Die by the Internet

December 28, 2011 by Colin Delany
with 133 views
1

Albert H. Teich/shutterstock

So Ron Paul made the bigtime today: a feature in the New York Times. What about? Those little newsletters that came out in his name a couple of decades back. You know, the ones that (among other things) predicted an upcoming race war and “contain[ed] bigotry against black, Jews, and gays and an obsession with conspiracies.” Perhaps the... [read more]

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Introducing the 'Customer Advertising Relations Digital Marketing' Firms of the Future

November 30, 2011 by Barry Feldman
with 745 views
2

The lines between what ad, PR and customer support professionals bring to the playing field have become murky. In a binary world, it’s a frustrating reality. Who’s the one? Who’s the zero? When you get a .5 do you round up or down? [read more]

Is a Crisis the Real Test of a Brand When It Comes to Social Media?

November 28, 2011 by Steve Olenski
with 912 views
0

It's relatively easy to set up a Facebook page or Twitter account and engage your fans and customers if you're a brand... that is it's easier to do that than handle a crisis in the social media space. [read more]

Using Social Media In Crisis: A Study from Penn State

November 21, 2011 by Chris Syme
with 1,825 views
0

"In looking at the pattern of how social media was used at Penn State in the first ten days of the crisis, there are some good takeaways for organizations..." [read more]

How Would You Grade Penn State's Use of Social Media in Crisis?

November 8, 2011 by Chris Syme
with 948 views
6

" As this crisis builds momentum, social media becomes the go-to destination for fans and concerned citizens that are angry, hurt, confused, and looking for answers. After an initial analysis of Penn State's use of social media in crisis, I thought it might be interesting to grade their responses. " [read more]

5 Reasons Why Ignoring Negative Social Media is a Career Ender...

November 1, 2011 by Paul Kiser
with 3,052 views
5

There are five reasons why ignoring negative Social Media is a bad idea and why the CS and PR executives who follow this policy have an expiration date on their careers [read more]

Every Newsroom Should Be A Social Media Newsroom

October 5, 2011 by Shel Holtz
with 822 views
0

It must have been 1995 or so when my friend Charles Pizzo was on a train somewhere. Neither of our memories are able to retrieve the precise route of that train, but we do remember that Charles got off at a stop to use a pay phone to check in with his office. At the time, he and his colleague were the principals of P.R. PR, and Charles... [read more]

What Does Social Media Mean to Your PR and Communications?

October 2, 2011 by Neville Hobson
with 248 views
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"At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website." [read more]

9/11 Anniversary Offers a New Set of Social Media Challenges

September 6, 2011 by Heather Whaling
with 213 views
0

Some ideas on appropriate treatment and acknowledgement of the tenth anniversary of the 9/11 attack. Some things to consider. [read more]

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Creating a Business from The Meeting of Ideas & Thought Leadership

September 1, 2011 by Haydn Shaughnessy
with 455 views
0

We talk about thought leadership in a vague enough way that it can easily be aligned with PR and the business of reputation. In the ideas economy we have to move to a distinct thought leadership process and that means associating ideas with products and sales. [read more]

The Long Tail of Finding a Job Through Social Media

August 25, 2011 by Lindsay Olson
with 1,039 views
0
Photo credit: David King

Social media sites can be very useful if you’re looking for a job, but it isn’t a magic lamp that you can just pick up and rub and expect a job to appear. It takes some effort and planning to ensure that your efforts return rewards.What Not to DoNetworking on social media needs to start long before you actually need work. Just... [read more]

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Why There's More to a Good Twitter Account Than Just Follower Numbers

August 19, 2011 by Michael Laskey
with 742 views
1

"The best way to use Twitter to the benefit of your organisation is to identify the people you need to communicate with, develop the tone of voice you want to use and initiate personal but professional 2-way conversations. This will maintain relationships with current customers or clients, and demonstrate good service that can only help to attract new business." [read more]

Nine Simple Strategies to Help You Land a PR Job

August 17, 2011 by Gini Dietrich
with 1,182 views
1

"In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job." [read more]

Spotify Hits America, Facebook Linking With Skype

July 21, 2011 by Michael Laskey
with 737 views
0

"Whatever happens, there is the potential for big money in getting the online music streaming formula right, and the potential for lots of fun for us music lovers if someone manages to do it." [read more]

PR and Communications Implications of Google+ (and Other Observations)

July 6, 2011 by Shel Holtz
with 2,419 views
1

Google+ has been dominating the online conversation cycle with discussions analyzing the pros and cons, debating Google+‘s chances of unseating Facebook at the social network, explaining how to use it (there’s already a list of tutorials, and speculating about its future. It even occupied about half of yesterday’s episode of FIR. For... [read more]

3 Surefire Ways to ID Blog-able Topics

June 20, 2011 by Marc Hausman
with 283 views
0

"Log on to the network. Fire up a browser. Access Blogger. And then…absolutely nothing came to mind." [read more]

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Got Crisis? Get a Social Mindset

June 1, 2011 by Chris Syme
with 839 views
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"A social mindset understands that people expect answers now. Silence is a sign of negligence, whether we like it or not. The social mindset in crisis consists of three elements. Use them whether you have social channels or not." [read more]

Questioning the Value of the PR Fiasco Retrospective

May 16, 2011 by Joel Postman
with 144 views
0

Re: the Facebook - Google PR debacle, the author asks, "...what is truly learned here? Burson had a code of ethics. Are we to believe the agency really has executives who have never read it, have never received ethics training, don’t understand the importance of ethical behavior?" [read more]

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