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Why There's More to a Good Twitter Account Than Just Follower Numbers

August 19, 2011 by Michael Laskey
with 742 views
1

"The best way to use Twitter to the benefit of your organisation is to identify the people you need to communicate with, develop the tone of voice you want to use and initiate personal but professional 2-way conversations. This will maintain relationships with current customers or clients, and demonstrate good service that can only help to attract new business." [read more]

How Easy Do You Make It for Your Fans and Customers to Share Content?

June 29, 2011 by Shel Holtz
with 456 views
0

"The news industry spent a lot of time behind the digital curve, beginning with online editions forbidden to scoop the print edition and prohibitions against linking to external content. But things are getting better, particularly when it comes to a cozy relationship with citizen journalism (or user-generated content). The New York Daily News offers a great example, one from which the world of business can learn." [read more]

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Facebook Playing Growing Role In Driving Traffic To News Sites

May 9, 2011 by Steve Olenski
with 1,723 views
8

That was one of the key findings in a study issued by the Pew Research Center's Project for Excellence in Journalism. The study, an in-depth study of detailed audience statistics from the Nielsen Company, examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how... [read more]

Journalists and Social Media: How Far is Too Far?

April 20, 2011 by Paul Gillin
with 972 views
2

Should journalists avoid expressing opinion in their social media comments for fear of calling their objectivity into question? Or is the myth of real objectivity finally being torn by a global conversation in which everyone is expected to weigh in with his or her views? [read more]

Paywall, Payfence or Free Content: the New York Times-Are-a-Changing

March 30, 2011 by Jorgen Sundberg
with 373 views
1

Newspapers used to have one very simple business model: produce good journalism, print copies and sell them to people. Then along came the internet and suddenly these same newspapers started giving all their content away free. They were hoping to gain advertising revenue online but have failed to break even from their ventures. Here's a look at what some of the big papers in Britain are doing and comparing it to the New York Times' new paywall/payfence solution. [read more]

Interview: USA Today social media editor Michelle Kessler on the evolving newsroom, measuring success

January 26, 2011 by Trevor Jonas
with 6,351 views
0

  The impact of social media on the media and publishing industries has been well documented. Newspapers and magazines are increasing their focus online, which means an investment in social media channels as well as the company website. I recently asked USA Today’s new social media editor,  Michelle Kessler, a few... [read more]

Herb Schmertz & The Huffington Post

January 26, 2011 by Peter Himler
with 1,260 views
1

This blog periodically looks at the immeasurable contributions an impartial media make in a democratic society, i.e., trained journalists who ferret out and expose untruths and...spin. Maybe it was my PR work over the years for two news organizations, The Associated Press and The New York Times, that fortified my position.I'll never... [read more]

How to Get Your News in the Media

January 23, 2011 by Catarina Alexon
with 128 views
0

Media coverage can make wonders for your business. So solid news media strategies should be part of well-rounded publicity campaigns. As opposed to advertising, articles have high credibility, are read and for free – if you manage to get the editors’ interest. After I published “Public Relations – how to get your business well known”... [read more]

How NPR's Andy Carvin helped the media follow the story from Tuscon

January 10, 2011 by Robert Paterson
with 1,040 views
0

That Breaking News need not be a Scoop Race but is best handled as a emergent story. Andy carried a tweet from NPR that said that Giffords was dead at 15.12. A new one from NPR at 15.36 that there was now doubt and one from AP that she was alive at 15.34 – In other words Andy offered us the reality of the real mess that always attends such an event. [read more]

2010 the year social media came of age

January 1, 2011 by Doug Lacombe
with 6,751 views
0

 When Time Magazine names Facebook founder Mark Zuckerberg Person of the Year and Hollywood releases a movie entitled The Social Network, it’s fair to say 2010 is the year social media came of age. And while Zuck made headlines all year – mainly regarding privacy issues — Facebook was not the only social media story by a... [read more]

What the Hell is Facebook Playing At?

November 11, 2010 by Paul Sutton
with 2,868 views
2

OK, so two things. First, Zuckerberg and co seem to be on a one way mission to annoy people. There are seemingly endless tweaks being made to Facebook at present and it feels like every time I login there’s something different or something new. Now I’m not against change – I love progress! I love it when something is added or altered in... [read more]

Twitter The Noisy Internet News Channel

October 18, 2010 by Jae Kim
with 1,100 views
0

I must admit I didn't see Twitter succeeding anything beyond early adopters. When I first signed up on Twitter back in Summer of 2008, I remember thinking that Twitter was just another Facebook status update knockoff. I thought it would just quietly disappear into technology landfill. Boy, I was dead wrong. Twitter has now more... [read more]

43% of news sharing online is done through social media

October 10, 2010 by Matt Rhodes
with 15,326 views
2

Image by Denis Dervisevic via Flickr In a study by CNN of how we share and consume news has found that social media is the most frequent way that we share stories online. In their study of 2,300 people over two months they found that social media was used to share news in 43% of all instances. Higher than email, which was the second... [read more]

New Twitter Getting Too Much Hype?

September 17, 2010 by Kasey Skala
with 3,100 views
2

In predicted and typical fashion, the “new” Twitter announcement is being praised as the greatest thing since sliced-bread. That’s what happens in the tech business. People have the shiny-object syndrome. One of the most absurd comments came from Marion Maneker over at BNET, who essentially said that the “new” Twitter will do to cable... [read more]

The Giddy Social Whirl: China and Spice

July 16, 2010 by Tia Fisher
with 1,339 views
0

Kate Williams ponders the world of social media, and today asks.. China: do we have a Plan B? Global ripples of shock this week, as the People’s Republic of China accidentally posted the details of its plans to use the internet for - you'll never guess! - propaganda purposes. Repressive regime puts technology to work in attempt... [read more]

Facebook is Now the Leading Publisher of Web Display Ads

May 18, 2010 by Pam Dyer
with 1,297 views
1

Thanks to steady traffic growth and an ad-friendly redesign, Facebook's ad impressions took off in the first quarter of 2010. According to comScore, it's now the leading publisher of display ads in the U.S., pulling ahead of long-time leader Yahoo. Data from comScore shows that Facebook served 176.3 billion ads to U.S. customers in Q1,... [read more]

Facebook's New Location Feature: What it Means for Geolocation Services

May 10, 2010 by Scott Scanlon
with 647 views
0

Facebook is working on launching their location based status updates. Starting as soon as this month you will be allowed to post your location when you do a status update. Facebook is rolling this out with a partnership with McDonald's via an application. This app would allow users to check in at one of its restaurants and have... [read more]

Social Media: Tracking Its Exponential Growth

May 10, 2010 by Pam Dyer
with 1,657 views
0

Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining the importance of the social Web and its impact on society. Erik is also the author of the fine book Socialnomics,... [read more]

Facebook Users Are Anti-Social & 4 Other Must Read Stories

May 9, 2010 by Chad Richards
with 655 views
0

Are people more likely to share something on Facebook if 'Facebook' is in the title? Do Twitter users interact with brands more than users on any other social site? Have people really come to think of Facebook as more of a search engine than a social network? Find out below in this week's 5 social media stories I wouldn't want you... [read more]

The 5 new features on Twitter, Facebook and LinkedIn PR pros need to understand

May 6, 2010 by Jay Krall
with 3,886 views
2

If you feel like you'd pay closer attention to the ongoing evolution of social sites like Facebook, Twitter, and LinkedIn, if only you had the time, this post is for you. The triumvirate of key social networks in the U.S. has been hard at work rolling out new features over the past month. Here's the executive summary, with... [read more]

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